What are the responsibilities and job description for the Director of Marketing position at Ciena Health Care Management, Inc.?
Director of Marketing/ Admissions
Do you have a background in health care sales and marketing? If you enjoy working with seniors and their families to secure the best care for a post-acute stay, consider the role of Director of Marketing at The Laurels of West Columbus!
The Director of Marketing manages the facility’s census by developing and maintaining positive relationships with hospitals, physician groups, community organizations and insurers.
The Laurel Health Care Company offers one of the leading employee benefit packages in the industry. This includes:
Comprehensive health insurance - medical, dental and vision
401K with matching funds
DailyPay, a voluntary benefit that allows associates at our facilities the ability to access their pay when they need it.
Paid time off (beginning after six months of employment) and paid holidays
Flexible scheduling
Tuition reimbursement and student loan forgiveness
Free CNA/STNA certification
Zero cost uniforms
When you work with Laurel Health Care Company, you will join an experienced, hard-working team that values communication and collaboration. Why just work when you can help shape a legacy?
Responsibilities
Act as a liaison between the facility and the outside community.
Connect daily with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.
Create and execute facility sales and marketing plans and strategies.
Conduct facility tours for potential guests and families.
Conduct admission screenings of potential guests; determine level of care, services required, equipment needs and insurance coverage as needed.
Welcome guest and family upon admission.
Qualifications
Bachelor’s degree preferred
Experience in health care sales, marketing, insurance or commensurate education preferred.
Experience in managed care or insurance preferred.
Laurel Health Care Company (The Laurels) is a national provider of skilled nursing, subacute, rehabilitative, and assisted living services dedicated to achieving the highest standards of care.
We are a national organization of skilled nursing, subacute, rehabilitative, and assisted living providers dedicated to achieving the highest standards of care in five states including Michigan, Ohio, Virginia, North Carolina, and Indiana.
We serve our residents with compassion, concern, and excellence, believing that every one of them is a unique person who deserves our best each day that we care for them. If you have a passion for improving the lives of those around you and working with others who feel the same way.
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