Regional Director of Sales

Description

 OUR MISSION: We are united in our mission to offer seniors an elevated way of life, where comfort, connection, and joy thrive.

POSITION SUMMARY:

The Regional Director of Sales and Marketing (RDSM) is responsible for developing, executing, and leading the sales and marketing strategy for assigned communities and/or within a defined region. Flexibility to work an alternative rotation schedule if needed to support the communities and participate in U.S. travel to support regional priorities is required.

The ideal candidate will have extensive Independent Living (IL) sales experience, including a demonstrated track record of driving occupancy, optimizing pricing strategies, and successfully managing the IL sales process from inquiry through move-in. Prior experience serving as a Regional Director of Sales is required, with proven success providing multi-site sales oversight across multiple care types (e.g., Independent Living, Assisted Living, and Memory Care). This individual must be skilled in supporting multiple communities, coaching sales teams, and implementing regional sales plans to achieve consistent results. The primary focus of this role is to drive census growth and maximize revenue performance. This position reports directly to the Senior Vice President of Sales and Marketing.

ESSENTIAL JOB FUNCTIONS:

· Schedule, organize and conduct tours with prospective residents of independent and assisted living, and memory care.

· Observes/coach sales team, and, or personally responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.

· Fills in and supports onsite community if DOS position is vacant.

· Create, plan and implement with Director of Sales, Life Enrichment Director and Executive Director Events to bring in prospective residents and professionals such as, but not limited to: seminars, speakers, and themed events.

· Develop and maintain a good working relationship with residents, families, and professional providers of care.

· Maintains a working knowledge of all software programs.

· Assist in training the managers for weekend back up coverage in MOD Rotation.

· Coaches each community team how to most efficiently manage move ins and move outs to achieve maximum revenue.

· Ensure that every sales team member treats each inquiry with value.

· Works closely with the Directors of Sales at assigned communities and Senior Vice President of Sales and Marketing in development and implementation of the quarterly marketing plan.

· Create and implement a strong community outreach program with the Director of Sales at each assigned community.

· Media and Marketing Planning in consultation with the Vice President of Marketing at assigned communities.

· Meet occupancy and budget expectations.

· In consultation with the Senior Vice President of Sales and Marketing, VP of Operations and Sales, and the Executive Director, reviews hire, trains, disciplines and terminates departmental employees in accordance with PAL policy.

· Keeps Executive Director informed of daily sales activity.

· Maintains Ciel Hot Board/Move in Move out board.

· Communicate any special needs of the incoming residents to the appropriate personnel.

· Manage use of sales toolbox at assigned communities.

· Assure that staff investigate every alternative before closing a lead.

· Keeps informed of all trends, developments, concepts, and techniques in his/her field product.

· Understand the needs of the senior and the aging process.

· Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes.

Non-Essential Functions:

· Maintain confidentiality of all pertinent information.

· Complies with all Ciel Policies.

· Possesses strong organizational skills and ability to multi-task and meet deadlines.

· Interacts professionally and effectively with all levels of the organization, residents, family members, etc.

· Performs other duties as assigned.

Requirements

 EXPERIENCE, QUALIFICATIONS & SKILLS: 

· Bachelor’s degree from a four-year college or university.

· Or one to two years’ experience and or training, or equivalent of education and experience.

· Previous sales management experience in senior living with existing communities and development projects.

· Strong communication skills. Extensive travel required.

· Ability to travel nationally as required.