What are the responsibilities and job description for the Marketing Associate position at Ciao Lucia?
Marketing Assistant
· Assistance on photoshoots
· Coordinating samples for wholesale, shoots etc
· takes weekly calls with PR team and helps executes any in house tasks - pass of decks, send out samples, provide general communication
· takes part in event planning and executing events
· outreach and management of influencer self-shoots and projects
- Manages shopmy gifting and fostering community
· helps out on seasonal lookbook shoots and planning
· takes weekly calls with buying team to understand merchandising needs, site direction, and newsletter calendar
· merchandises site bi weekly (makes sure collections are merchandised, sold out styles are removed, styles we need to push moved up or highlighted)
· updates homepage bi weekly (updates imagery, copy, collection links)
· takes weekly calls with graphic designer to debrief on newsletter, passes off graphics and copy, and deploys newsletters once ready
· sends samples and gifts out to celebrities, influencers etc
· generates new marketing initiatives and ideas
· inputs meta data and product descriptions once a season into shopify
· help compile reel content and tik tok content