Marketing Operations & Lifecycle Manager

We're looking for a Marketing Operations & Lifecycle Manager to manage the systems, processes, and lifecycle programs that power our revenue marketing engine. This role will own lead and account flow, scoring, routing, marketing automation, lifecycle programs, and marketing performance reporting.

You'll ensure leads move efficiently through the funnel and help optimize conversion from first engagement through opportunity creation. The right candidate is operationally rigorous, analytically sharp, and has a forward-thinking mindset about how AI and emerging technologies can elevate marketing operations — not just automate tasks, but fundamentally improve how the team generates insights, makes decisions, and scales impact.

Job Title: Marketing Operations & Lifecycle Manager
Classification: Full-time, Exempt
Reports to: Director of Growth Marketing
Location: Washington, DC or East Coast preferred
Target Salary Range: $120,000k to $130,000k variable (5-10%)

What you'll do

• Manage marketing automation, campaign infrastructure, system integrations, and A/B testing
• Manage and maintain corporate website updates
• Build and maintain lead scoring, routing, segmentation, and lifecycle stage models
• Design nurture programs and lifecycle campaigns that move prospects through the funnel
• Partner with sales and revenue marketing to improve lead quality, speed-to-lead, and conversion rates
• Partner with RevOps team to ensure marketing data is clean, consistent, and integrated into the broader revenue reporting ecosystem
• Partner with the Senior Director of Communications and Brand for content for email, social media, web, and any campaigns
• Maintain accurate campaign tracking, attribution, and marketing performance dashboards — leveraging AI-assisted analytics to surface trends and conversion insights faster
• Continuously evaluate and evolve the marketing tech stack, identifying opportunities to integrate AI tooling that improves team productivity, reporting accuracy, and strategic decision-making
• Proactively explore new AI capabilities and workflows that can reduce manual overhead and unlock new approaches to lifecycle marketing, personalization, and campaign optimization

Current tech stack

You'll manage and optimize an existing marketing and revenue technology stack, including: Salesforce, HubSpot, Chili Piper, ZoomInfo, G2, PathFactory, Allego, SEMrush, and Claude. Hands-on experience with these tools — or their close equivalents — is a strong plus.

Qualifications

• 3–5 years of experience in marketing operations, lifecycle marketing, or marketing automation
• Hands-on experience with CRM and marketing automation platforms
• Strong understanding of funnel metrics, attribution, and lifecycle strategy
• Experience working closely with demand generation and sales teams
• Strong analytical and problem-solving skills
• Demonstrated use of AI tools to improve operational efficiency, reporting, or data analysis — and a genuine curiosity about where AI is headed and how it can reshape marketing operations
• A bias toward experimentation: you're the type who tries new tools and approaches before being asked to