Director of Growth Marketing

About Milk Street

Christopher Kimball’s Milk Street is changing how you cook by bringing bold, simple food from around the world into the home kitchen. We reach millions of home cooks through our public television and radio shows, magazine, cookbooks, cooking school, and online store. Our Insider membership gives paying members full access to our recipes, classes, and more.

The Role

The Director of Growth Marketing is accountable for one thing: driving more qualified traffic to Milk Street and turning it into new paid orders, at a cost we can sustain.

You’ll own paid search and paid social strategy, ensuring that Milk Street appears more frequently and prominently in results across all digital platforms. You'll optimize the funnel from search through content and/or landing pages, through paywall and order forms, ensuring higher conversion rates. You’ll set the targets, manage the budget, and hold the program to the numbers.

This is not a content or subscription-management role. Editorial creates the content, and a separate team manages the subscriber file and fulfillment. You’ll report to the CSO and work closely with the CEO, web, and membership teams.

In Your First Year, Success Looks Like

• 15–25% more new paid member orders than the prior year, with cost per order no more than 10% higher as spend scales
• Milk Street showing up more often and higher: 90% impression share on our brand search terms, and growing paid reach on Meta, YouTube, and TikTok
• Paid search traffic tripled, from under 2% of site visits today to about 5%, with cost per order tracked against paid social
• Cost per order on paid social cut 15% from the baseline you set in your first 90 days
• YouTube and TikTok launched as paid channels, with tested creative and a clear read on cost per order for each
• Visit-to-order conversion up 10–15%, measured at each step: content or landing page to paywall, paywall to order form, and order form to completed order
• At least two conversion tests a month across landing pages, paywall, and order forms, with winning changes rolled out
• Weekly reporting on spend, traffic, conversion, and cost per order by channel that leadership uses to decide where money goes

What You’ll Do

Paid search

• Own Google search campaigns: brand, non-brand, and seasonal moments.
• Optimize bids, keywords, and ad copy to grow traffic at a reasonable cost per thousand impressions, cost per click, and cost per order.

Paid social

• Run paid campaigns on Meta (Facebook and Instagram), YouTube, and TikTok to drive traffic and new orders.
• Test audiences, creative, and offers; brief the creative team on what to make and scale what works.

Funnel optimization

• Map and improve the new-customer path, from ad to landing page to order form.
• Match traffic to the right landing pages and offers, and run A/B tests to raise conversion.
• Work with our web and forms partners, who build and change the pages, on what to fix and test next.

Budget and measurement

• Manage the paid media budget and shift spend toward the channels with the best return.
• Own reporting on spend, traffic, conversion, and cost per order, and share results clearly with leadership.

What You Bring

• 7 years in performance or growth marketing, including at least 2 years leading programs or people.
• A proven record of scaling paid search traffic at an efficient cost.
• Hands-on experience running paid social on Meta, YouTube, and TikTok.
• Experience optimizing new-customer funnels, from landing page through order form, with A/B testing.
• Experience managing a paid media budget against cost-per-order and return-on-spend targets.
• Hands-on fluency with GA4, Google Ads, and Meta Ads Manager, and the ability to pull and explain data yourself.
• Clear, concise communication with senior leadership.

Nice to Have

• Experience at a paywalled or subscription website, not only free, ad-supported content.
• Experience building co-marketing or distribution partnerships between brands.
• A background in food, cooking, or lifestyle media.

Compensation and Benefits

119,000–150,000 base salary, depending on experience, plus PTO, health, and dental insurance.

How to Apply

Email your cover letter and resume to wkimball@177milkstreet.com and chris@177milkstreet.com with the subject line: APPLICANT: Director of Growth Marketing. Applications submitted elsewhere will not be considered.

Christopher Kimball’s Milk Street is an equal opportunity employer. We welcome qualified people of all backgrounds to apply.