What are the responsibilities and job description for the Vice President of Marketing position at Christian Financial Credit Union?
Who We Are
Christian Financial Credit Union began more than 75 years ago as St. Jude Parish Credit Union in Detroit and has since grown to serve more than 60,000 members with more than $1 billion in assets. Today, membership at Christian Financial is open to anyone who lives in the State of Michigan. Christian Financial offers high-quality, high-value products and services to promote convenience, trust, and personal service for members. The credit union offers comprehensive financial services beyond typical retail consumer services through ownership of a mortgage company and a commercial loan company. In July 2025, the credit union merged with Catholic Vantage Financial and continues to grow to serve Michigan residents with a promise of Everyday Easy®.
Strategic Marketing Leadership
As Vice President of Marketing, you will lead and shape the enterprise marketing agenda—setting integrated strategy that strengthens brand awareness, grows member acquisition, and drives outcomes tied to revenue. This senior-level role exists to bring disciplined execution, clear prioritization, and measurable performance across channels.
Responsibilities:
- Define and deliver integrated marketing strategy, goals, and reporting that connect to business results
- Lead, coach, and scale a high-performing team; establish accountability, engagement, and delivery standards
- Own budget, resource planning, and cross-functional governance for multiple concurrent initiatives
- Advance digital marketing, brand strategy, demand generation, and analytics to improve performance and insight
- Partner with executive stakeholders; translate data into actionable strategies and decisions
Required knowledge and skills:
- 10 years of progressive marketing experience, including senior leadership roles
- 5–8 years leading teams, budget and strategy
- Demonstrated success scaling marketing organizations and delivering measurable business impact
- Strong track record managing multiple initiatives and consistently meeting deadlines in a fast-paced environment
- Exceptional leadership, communication, and stakeholder management skills
- Proven ability to think creatively, foster innovation, and cultivate a high-performing team culture
If you’re ready for senior-level ownership and strategic impact, apply today.
Leadership Cadence
Your morning starts with a quick read of performance-project status, web and campaign analytics, and member response-so you can validate what's working and where to intervene. You then run a team sync to confirm priorities, remove blockers, make tradeoff decisions, and assign clear owners for deliverables. As the day moves on, you step into executive check-ins to calibrate on timing, budget allocation, and growth targets, followed by focused reviews that sharpen messaging, creative direction, and channel mix. Between meetings, you translate insights into crisp guidance, and keep multiple initiatives moving through disciplined checkpoints. Before wrapping, you document decisions, reset expectations, and ensure the team has what it needs to deliver with pace and precision.
Total Rewards
Medical, Dental, and Vision coverage; 401(k); Life Insurance; Health Savings Account; Competitive Salary; Paid Time Off; Employee Discounts and more!