Marketing & Communications Coordinator

Summary/Objective

We are looking for a dynamic Marketing & Communications Coordinator to join our team and play a pivotal role in enhancing our brand's visibility and reputation across all channels; digital, TV, radio, billboards and customer communications. As a Marketing & Communications Coordinator, you will be responsible for a diverse range of tasks encompassing public relations, awards submissions, media buying, social media management and internal communications. Your creative and strategic input will be instrumental in helping us achieve our marketing objectives while keeping our brand at the forefront of industry recognition.

Responsibilities:

Media:

•         Create and deliver press releases, media kits, and story pitches promptly and strategically to meet organizational deadlines.
•          Manage media inquiries, coordinate interviews, pitch stories, and build strong relationships with key media outlets to maximize positive coverage.
•          Monitor and analyze media coverage to report on pickups, evaluate impact and inform communication strategies.
•          Identify, coordinate, and manage media buys across appropriate channels, including billboard placements, broadcast (TV, streaming, radio), and digital platforms.
•          Oversee and optimize Rutter’s media mix portfolio to ensure effective allocation and performance across billboard, broadcast, digital, and radio advertising.

Awards:

• Research and identify relevant industry and general awards for submissions.
•          Collect necessary data and supporting documents.
•          Develop and submit compelling award submissions that showcase our achievements, innovations, and contributions, using persuasive narratives and effective data presentation.

Social Media:

• Manage and maintain the company’s social media channels.
• Develop and execute social media campaigns and content to achieve measurable results.
• Create and manage a comprehensive social media calendar, including photoshoot coordination in collaboration with Graphic Designer and Director of Marketing.
• Analyze and report on organic social and campaign performance.

Customer Service & Reputation Management:

•          Oversee online inquiries, assign actions, and ensure timely follow-up.
•          Manage and respond to customers through automated responses and templates within customer feedback system.
•          Manage online reputation by responding and monitoring customer comments through social channels, Google My Business, YELP, etc.

Corporate Communications:

•          Manage and oversee internal communications between corporate offices, store locations, and the dairy.
•          Monitor incoming communication requests for various departments to ensure timely and accurate responses.
•          Collaborate with departments to help craft clear, tailored messages that align with company tone and goals.
•          Distribute communications to the appropriate internal audiences to maintain consistent, effective information flow across Rutter’s.
•          Serve as a key liaison to ensure all teams stay informed and engaged with relevant updates and initiatives.

Team Collaboration:

• Actively engage in team brainstorming sessions and department meetings.
• Stay informed about the company's goals, guidelines, loyalty program, and strategies.
• Bring innovative thinking and fresh ideas to the team.

Administrative Tasks:

• Coordinate new store opening tasks, such as media, music & messaging, signage, highway signs, digital setups etc.
• Assist in coordinating marketing projects including new product launches, LTO campaigns, etc.
• Provide support to the Director of Marketing & Communications as needed on various tasks.

 Preferred Education and Experience:

• Bachelor’s Degree is preferred.
• 3-5 years of Marketing/Communications experience.
• Experience in purchasing local and regional TV, radio, traditional and digital media.
• Social media experience desirable.
• Thorough marketplace knowledge.
• Strong negotiation, communication, problem-solving, critical thinking, organizational, and interpersonal skills.
• Experience with Adobe Creative Suite preferred.

This role requires a deep understanding of the position's requirements, essential functions, and duties, and the ability to thrive in a dynamic marketing environment. If you are a proactive and creative individual with a passion for communications, we invite you to join our team and make a meaningful impact on our brand's success.

EEO Statement

Rutter’s provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, service in the military, or any other protected status under Local, State or Federal Regulations.