Social Media Specialist

The Social Media Strategist plays a crucial role in helping Mya Saray navigate the world of social media to achieve its marketing and business goals.

This is a full-time position with a full benefits package.

The Social Media Strategist helps a company establish and maintain a strong and effective presence on social media platforms, leveraging these channels to increase brand awareness, engage with customers, drive website traffic, and ultimately contribute to the company's overall marketing and business goals. The specific tasks and priorities may vary depending on the company's industry, goals, and target audience.

Key Responsibilities and Functions:

Strategy Development: create comprehensive social media strategies tailored to the company's objectives. This involves identifying target audiences, selecting appropriate social media platforms, and outlining content and posting schedules.

Content Creation: responsible for creating or overseeing the creation of engaging and relevant content for social media posts. This includes text, images, videos, and other multimedia elements.

Community Management: engage with the company's audience by responding to comments, messages, and mentions. Also, fosters a sense of community and builds relationships with followers.

Analytics and Monitoring: Use various analytics tools to track the performance of social media campaigns. This involves analyzing metrics such as engagement, reach, click-through rates, and conversion rates to determine what's working and what needs improvement.

Paid Advertising: Manage all paid advertising campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn. Create and optimize ad campaigns to reach specific target audiences and achieve desired outcomes.

Competitor Analysis: Keep an eye on what competitors are doing on social media and identify opportunities for the company to differentiate itself or capitalize on trends.

Stay Current with Trends: Social media is constantly evolving, and The Social Media Strategist must stay up-to-date with the latest trends, algorithms, and platform changes. They adapt strategies accordingly.

Crisis Management: In the event of a social media crisis or negative publicity, The Social Media Strategist is often responsible for managing the situation, addressing concerns, and mitigating damage to the company's reputation.

Influencer Partnerships: Identify and collaborate with influencers and industry experts to promote the company's products or services, expanding its reach to new audiences.

Reporting and ROI Analysis: The Social Media Strategist provides regular reports to management, demonstrating the impact of social media efforts on the company's goals. They assess return on investment (ROI) and suggest improvements based on data.

A/B Testing: They conduct A/B tests to optimize content, advertising, and posting strategies for better results.

Legal and Compliance: Ensure that the company's social media activities adhere to relevant laws and regulations, such as data privacy and advertising guidelines.

Brand Consistency: Maintain brand consistency across all social media channels to ensure a cohesive and recognizable online presence.

Training and Education: Educate other team members or departments about best practices and social media etiquette to ensure consistent messaging and engagement.

Education and Experience:

· A bachelor's degree in marketing, communications, public relations, journalism, or a related field is often preferred.

· A deep understanding of various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok) is essential. Familiarity with emerging platforms and trends is also important.

· Proficiency in digital marketing concepts, including content marketing, SEO, SEM, email marketing, and online advertising, is highly valuable.

· The ability to develop and execute a social media strategy that aligns with the company's overall marketing and business objectives.

· Strong writing and content creation skills are essential for crafting engaging and effective social media posts, including text, images, videos, and graphics.

· Proficiency in using social media analytics tools to track and measure the performance of campaigns and content. The ability to analyze data and make data-driven decisions is crucial.

· Creativity is important for generating innovative content ideas and campaigns that capture audience attention.

· Effective communication is key for engaging with followers, responding to comments and messages, and collaborating with team members.

Mya Saray is an equal-opportunity employer. We do not discriminate against any employee or job applicant on the basis of race, color, religion, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable federal, state, or local laws.

Job Type: Full-time

Pay: $40,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Sterling, VA 20166: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Preferred)

Work Location: In person

Salary : $40,000 - $65,000