What are the responsibilities and job description for the International Digital Content Producer 2 position at Choice Hotels International?
Job Summary
The International Digital Content Producer 2 is responsible for managing and coordinating digital content across global website locales, ensuring timely launches and alignment across international regions. This role serves as the primary contact for global content operations, working within a matrixed organization to represent international requirements, streamline workflows, and support a unified digital experience. Success requires strong project management, editorial judgment, and technical aptitude to optimize global content performance.
Responsibilities
Some travel may be required (Ability to work flexibly across multiple time zones, supporting teams in Australia and Europe in addition to the Americas.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45 countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
The International Digital Content Producer 2 is responsible for managing and coordinating digital content across global website locales, ensuring timely launches and alignment across international regions. This role serves as the primary contact for global content operations, working within a matrixed organization to represent international requirements, streamline workflows, and support a unified digital experience. Success requires strong project management, editorial judgment, and technical aptitude to optimize global content performance.
Responsibilities
- Serve as primary business user and expert for AEM Multisite Manager (MSM) and GlobalLink platforms.
- Create, review, and approve web content aligned with global brand guidelines, SEO principles, accessibility standards, and tone of voice.
- Maintain global content governance policies and publishing workflows.
- Monitor content performance and recommend optimizations based on data insights.
- Act as first point of contact for regional content teams, supporting CMS usage, localization efforts, and troubleshooting.
- Coordinate global content updates and translation workflows to ensure timely delivery and quality control.
- Conduct training sessions, create user guides, and provide ongoing support to regional content authors.
- Identify and implement workflow improvements for efficiency, automation, and scalability.
- Collaborate with Digital Product Owners, UX Designers, Developers, and Marketing to integrate global considerations into enhancements.
- Manage multiple simultaneous projects and content initiatives, balancing global priorities with regional timelines.
- Enforce editorial quality, consistency, and brand compliance across all regional and global web properties.
- Champion accessibility (WCAG), mobile responsiveness, and UX best practices in all content assets.
- Bachelor’s degree or equivalent experience preferred.
- 3 years of experience in content management in a global or multi-regional context.
- Proficiency with Adobe Experience Manager (AEM) or similar CMS platforms.
- Strong understanding of translation workflows and global content governance.
- Exceptional attention to detail and organizational skills.
- Proven ability to create and follow structured workflows that support cross-team collaboration.
- Excellent communication and interpersonal skills.
- Experience working in a multicultural, cross-functional environment.
- Multilingual capabilities are a plus but not required.
- Requires the ability to influence without authority.
Some travel may be required (
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45 countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver