What are the responsibilities and job description for the Senior Shopper Marketing Manager position at Chobani?
The Senior Shopper Marketing Manager will lead how Daily Harvest shows up at retail, owning the translation of brand strategy into retailer-ready shopper programs that drive velocity, conversion, and sustainable growth across key accounts including Costco, Target, and Kroger.
Reporting to the Brand Director, this role is designed for an experienced shopper marketer who already has a strong working understanding of retailer buying cycles, line reviews, and in-market execution, and can apply that knowledge to help scale a growing CPG business. The role blends strategy, analysis, selling support, and execution, and will play a meaningful part in helping Daily Harvest build and grow its retail footprint.
This role is based in our NYC HQ (three days in office).
Shopper Strategy & Retail Execution
* Translate brand priorities and campaign ideas into annual, retailer-specific shopper strategies that reflect how each account operates and how shoppers engage with frozen at shelf.
* Apply a clear understanding of retailer buying cycles, merchandising windows, and activation constraints to ensure shopper programs are timely, relevant, and executable.
* Own retail media strategy and execution across key accounts, ensuring paid search, onsite placements, and digital merchandising investments are aligned to shopper behavior, retailer algorithms, and brand priorities to drive conversion and measurable velocity growth.
* Lead the development of retail-exclusive programs and initiatives where appropriate, in partnership with the Brand Director.
* Ensure all shopper activity ladder ups to broader brand strategy while remaining grounded in the realities of each retailer.
Buyer Support & Selling Process
* Actively support the selling process with retail buyers by leading key customer meetings as a shopper and brand expert and helping shape retailer-specific selling stories and program recommendations.
* Develop compelling, data-backed sell-in materials and retail presentations that clearly articulate the role of Daily Harvest in the frozen set, key shopper insights and performance rationale, and expected outcomes of proposed programs.
Shopper Data, Performance & Reporting
* Own performance tracking and reporting by product and by account, providing clear, regular readouts on distribution, velocity, promotional performance, and program effectiveness.
* Leverage key shopper and retail data sources including Nielsen, Circana, and available retailer data to inform strategy and recommendations.
* Establish a consistent performance update cadence for leadership, highlighting wins, risks, and growth opportunities.
Brand Partnership & Campaign Adaptation
* Partner closely with the Brand Director to adapt brand campaigns into shopper-first retail executions and identify where brand ideas need to be simplified, localized, or re-sequenced for retail success
* Bring a shopper lens upstream into brand planning conversations, ensuring retail realities are considered early in the process.
Financial & Commercial Fluency
* Liaise closely with Finance on unit economics, promotional strategies, and trade programming performance
* Provide input into forecasting and investment decisions, ensuring shopper programs are grounded in commercial reality, without owning financial models directly
Building the Function
* Operate comfortably in a build-and-grow phase, helping define best practices, tools, and rhythms for shopper marketing as the CPG business scales.
* Bring structure, clarity, and prioritization to a small but growing retail business.
* Bachelor's degree in Marketing, Business, or related field
* 5 years of experience in shopper marketing, trade marketing, or retail strategy within CPG
* Proven experience working directly with Mass, Grocery, and/or Club retailers, with a strong understanding of buying cycles and line review processes
* Hands-on experience using Nielsen, Circana, and retailer data to inform strategy and selling stories
* Strong analytical skills with the ability to translate data into clear, actionable recommendations
* Strong creative judgment and ability to adapt brand ideas for retail execution
* Comfortable operating in a lean, growth-stage retail environment
* Excellent communication skills and confidence presenting to senior internal and external stakeholders
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 byHamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafes nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.
Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products inNew York,Idaho,MichiganandAustralia, and its products are available throughoutNorth Americaand distributed inAustraliaand other select markets.
For more information, please visitwww.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
The salary range for this full-time position is $94,000.00 - $147,950.00, bonus equity benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.