What are the responsibilities and job description for the Director, Product Marketing Strategy - Roasted Coffee position at Chobani?
La Colombe is hiring a strategic leader to own the roasted coffee product portfolio. This role will lead innovation, performance tracking, and cross-channel alignment for roasted formats, ensuring La Colombe's offerings remain best-in-class across retail, cafe, and e-commerce.
- Portfolio Ownership: Lead strategy and execution for all roasted coffee product including packaging updates and sales support
- Innovation Leadership: Develop and manage the innovation pipeline for roasted formats, from concept to launch.
- Channel Coordination: Ensure alignment across all channels (retail, cafe, e-commerce) for product launches, pricing, and positioning.
- Performance Analysis: Track and analyze product performance, using insights to refine strategy and drive growth.
- Cross-Functional Collaboration: Partner with R&D, marketing, sales, and operations to bring products to market effectively.
- Partner on Go-to-Market Strategy: Partner with each of the business unit leads on go to market while developing clear, concise, and compelling product positioning and messaging tailored to specific customer segments.
- Pricing: Own and develop pricing that is cohesive across all channels
- Sales Enablement: Equip the sales team with the tools and resources they need to effectively sell the product, including sales decks, training materials, and competitive intelligence
- Performance Metrics: Monitor and analyze the performance of the various products. Use data and KPIs to adjust strategies and optimize future offerings.
- Customer Advocacy: Build and foster relationships with customers to enhance product offerings and roadmap
- Bachelor's degree in Business, Marketing, or related field.
- 8-10 years of experience in product strategy or brand management, preferably in CPG or within the cafe space
- Strong understanding of coffee or beverage categories a plus.
- Excellent project management and communication skills.
La Colombe is a leading coffee roaster in pursuit of excellent coffee for all since its inception in 1994. Through ethical trade with growers, advocating for equity, and empowering their communities, La Colombe continues to be a pioneer and raises the standards for outstanding quality coffee. The brand is known for providing beloved signature blends, exceptional single-origin coffees, and the world's first-ever textured canned cold latte. La Colombe operates 32 cafes across Philadelphia, New York, Chicago, Boston, Los Angeles, Austin, and Washington, D.C. La Colombe's celebrated coffees are also available in cafes, hotels, restaurants and retailers worldwide. In 2023, La Colombe was acquired by Chobani, a next-generation food and beverage company on a mission to make nutritious food accessible to all.
For more information on La Colombe, visitwww.lacolombe.com.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement.To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program,fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off,11 holidays, paid volunteer time off and military service leave.
Compensation Range:$148,000.00-$222,000.00, plus bonus.
