Growth Marketing Manager

Description

Founded in 1998, Chmura Economics & Analytics (Chmura) is a leading provider of labor market SaaS (JobsEQ), consulting services, and data-driven insights. Chmura empowers communities, businesses, and organizations to navigate complex economic challenges. Headquartered in Richmond, Virginia’s historic Shockoe Slip, with a regional office in Cleveland, Ohio, Chmura is home to a team of PhD economists, data scientists, mathematicians, statisticians, and strategic planners dedicated to delivering innovative solutions and exceptional results.

The Growth Marketing Manager will lead Chmura's marketing initiatives. The ideal candidate will have experience in lead generation and conversion for SaaS, DaaS, and API data delivery systems.   This position will drive and oversee marketing outcomes by evaluating and developing go-to-market strategies while building awareness and positioning for our company's brand.  This role is based in Richmond, VA, and is a hybrid position.

 Responsibilities:

• Oversee the marketing department, including hiring and mentoring new team members (Marketing Specialist, Graphic/Web Artist)
• Develop, execute, and optimize pay-per-click (PPC) campaigns across platforms to maximize ROI and lead generation.
• Oversee website inbound lead management, ensuring timely follow-up, qualification, and nurturing of prospects through the sales funnel.
• Conduct product demos for prospective and existing clients, identifying upsell opportunities and supporting revenue growth.
• Collaborate with the product team to plan and implement go-to-market initiatives for new product launches and enhancements.
• Lead and manage social media and digital marketing strategies to build brand awareness, engage target audiences, and drive traffic.
• Manage marketing budgets, ensuring efficient allocation of resources.
• Oversee HubSpot account management, including website CMS, email marketing, and automation workflows.
• Coordinate and attend external conferences.
• Conduct customer, brand, and product research to inform strategy and positioning.
• Ensure an integrated marketing communication process across all advertising,  content marketing, and social media efforts.

Requirements

• Bachelor’s degree in business, marketing, or related field.
• 5-10 years of relevant marketing experience, including 2-5 years in SaaS marketing/sales. 
• Demonstrated success in meeting and exceeding lead generation and conversion targets.
• Proficiency with HubSpot Marketing Hub and website CMS platforms.
• Proven ability to manage budgets and marketing resources. 
• Strong project and stakeholder management skills. 
• Excellent interpersonal, written, and verbal communication skills. 
• Experience with digital marketing, including social media and content marketing.

Preferred Requirements:

• Experience with B2B Marketing and Sales.
• MBA or master’s degree in business/marketing.
• Knowledge of Snowflake data delivery and labor market/talent intelligence software.
• Proven track record of management success, including achievement of key KPIs.
• SEO optimization expertise.

Chmura is not able to provide sponsorship for this role.

We back our colleagues with the following benefits/programs:

• Competitive base salaries 
• Comprehensive medical, dental, and vision benefits
• Life Insurance and Disability Insurance benefits, 100% of the premium paid by Chmura
• Up to a 4% Company Match on retirement savings plan
• Paid parental leave for expecting parents, regardless of gender, offered for pregnancy, adoption, or surrogacy 
• Free and confidential support for counseling, personal, and work-related issues through our employer-sponsored Employee Assistance Program.
• Employee Development Program
• Tuition Reimbursement Program
• Employee Parking - paid for by the company

Chmura is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Chmura promotes a drug-free workplace. Chmura will consider for employment, qualified applicants with a criminal history in a manner consistent with the requirements of applicable federal, state, and local laws and regulations regarding criminal background inquiries, including, to the extent applicable, following applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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