What are the responsibilities and job description for the Social Content & Community Lead position at Chip Motors?
Role Summary:
Own Chip's social presence and audience growth through hands-on short-form content production, behind-the-camera storytelling, community building, and launch execution.
Responsibilities:
- Build Chip's audience growth strategy across Instagram, TikTok, YouTube, and X;
- shoot, edit, and publish short-form video regularly;
- spend substantial time behind the camera capturing content, launches, and events;
- develop recurring content formats and rapid-response content;
- build influencer and creator relationships;
- manage community interactions in Chip's voice;
- coordinate social execution for launch moments;
- track performance and optimize for reservations, engagement, and brand growth.
Requirements:
- 3 years building audiences for consumer brands;
- deep understanding of platform dynamics and distribution mechanics;
- strong short-form video shooting and editing skills;
- comfort spending substantial time behind the camera capturing content in the field;
- excellent copywriting and brand-voice instincts;
- experience with influencer or creator programs;
- strong community-building instincts;
- comfort with ambiguity, speed, and startup execution.
About Chip:
Chip Motors is building a new category of vehicle. Most cars are engineered for highway speeds and long-distance range. The reality is that 60% of daily trips are under 6 miles. Chip is built for those trips — fully electric, street-legal on roads up to 35mph, 100 mile range, and built to fit the way people actually move through their neighborhoods.
Chip is right-sized on purpose — more capable than anything in its footprint, more practical than anything bigger. Two sizes, four seats or six, designed around the errands, drop-offs, beach trips, lake days and short trips that make up most of your days.
Chip is also the AI embedded in the vehicle. One product, one identity. Through Chip-Go, a human-operated teledriving service, Chip can drop you off and go park, run a pickup, get serviced, get cleaned, get fitted with accessories, or come get you when you're ready.
The company is early, the product is real, and the team is small by design.
We're hiring builders