What are the responsibilities and job description for the Communications Coordinator position at Chinese American Service League?
Join CASL as a Communications Coordinator and Make a Difference
Your Mission:
The Communications Coordinator supports CASL’s mission by amplifying the organization’s voice and visibility throughout the community. Through strategic storytelling, transparent communication, and creative marketing, this role strengthens CASL’s ability to inspire action, build trust, and showcase impact. By aligning messaging with CASL’s values of inclusivity, empowerment, and transformation, the Coordinator helps connect diverse audiences to CASL’s programs and purpose.
About CASL:
Founded in 1978, CASL is the largest and most comprehensive community-based organization in the Midwest, with deep roots in serving Asian Americans and a commitment to welcoming all. With over 45 years of experience, CASL supports individuals and families across four essential areas: health, human services, education, and advocacy. From early learning and senior care to legal assistance, housing support, and citizenship services, CASL helps thousands of Chicago-area residents build healthy, stable, and empowered lives.
To hear about:
CASL's history, watch here
CASL's future, watch here
Brand Development & Management - Champion CASL’s identity by ensuring consistent and compelling brand communication across all channels.
- Monitor brand effectiveness and recommend strategies for improvement.
- Collaborate with the Marketing and Communications team to co-develop creative concepts and activation plans.
- Ensure timely execution and evaluation of campaign success through measurable outcomes.
- Foster an inclusive storytelling culture by engaging staff to identify and share impactful client, staff, and program stories.
- Facilitate cross-functional meetings and training sessions on storytelling best practices.
- Oversee CASL’s storytelling platform to ensure stories are captured, cataloged, and utilized effectively.
- Serves as a visible ambassador for CASL through the CASL Connect initiative, building authentic relationships across departments, partner organizations, and the Chinatown community. Represents CASL at local fairs, events, and seminars to share our story, gather community insights, and strengthen visibility and trust.
- Develop and implement a robust communications strategy aligned with CASL’s strategic plan.
- Co-create and maintain an editorial content calendar to ensure consistent, timely publication.
- Develop standardized toolkits (copy, visuals, templates) for internal and external brand consistency.
- Demonstrated ability to craft clear, compelling, and mission-aligned content across digital and print platforms—including newsletters, web copy, press releases, and social media—that inspires engagement and strengthens CASL’s voice
- Support the Director of Marketing & Communications in executing a comprehensive PR strategy.
- Cultivate relationships with media partners, stakeholders, and lawmakers to enhance visibility and credibility.
- Manage media inquiries, track communication effectiveness, and provide actionable insights to leadership.
- Education & Experience:
- Bachelor's degree in Communications, Business, Marketing, English, or Journalism required.
- 2–5 years of experience in a communications or marketing role.
- Skills & Knowledge:
- Demonstrated ability to craft narratives that advance organizational strategy, strengthen brand reputation, and drive meaningful engagement across internal and external audiences.
- Exceptional skill in translating data, impact, and lived experiences into compelling, values-aligned stories that inspire action and community connection.
- Proficient in leveraging social, web, and multimedia platforms to expand reach and measure performance; familiarity with Adobe Creative Suite and digital analytics tools preferred.
- Adept at managing multiple initiatives simultaneously—balancing creativity with structure, timelines, and measurable outcomes.
- Ability to interpret engagement metrics and translate insights into actionable communication strategies that elevate impact.
- Thrives in cross-functional environments, building strong partnerships, and promoting a culture of transparency and shared ownership.
- Communicates with inclusivity, empathy, and awareness of diverse perspectives, ensuring messaging reflects CASL’s mission and community values.
- Demonstrated ability to thrive in a dynamic, mission-driven environment, balancing creativity, precision, and sound judgment while managing multiple high-impact projects to timely, high-quality completion.
- Experience in nonprofit or community-based organizations
- Familiarity with donor or CRM systems for media tracking.
- Multilingual skills (Cantonese, Mandarin, or Spanish) preferred.
- Must be able to remain in a stationary position (sitting or standing) for extended periods, with occasional movement. Occasionally moves objects weighing up to 25 pounds.
- Standard business hours, Monday through Friday (9:00 am - 5:00 pm), with flexibility to work additional hours, as necessary.
Compensation & Benefits:
This position offers a salary range of $60,000 - $65,000 annually, reflective of experience and qualifications.
Join CASL and unlock a comprehensive benefits package designed to support you and your loved ones. As a full-time employee, you'll enjoy a range of options tailored to your needs.
CASL’s comprehensive benefits package includes:
Medical, Dental, and Vision Coverage
Retirement Plan
Generous Paid Time Off (PTO)
11 Paid Holidays, including Lunar New Year and Juneteenth
Flexible Spending Account (FSA) & Health Savings Account (HSA)
Life Insurance, AD&D, and Disability Coverage
Voluntary Worksite Benefits and Pet Insurance
Commuter Benefits
Employee Assistance Program (EAP) for you and your household
Why Choose CASL:
Inclusivity: Join an organization that values mutual respect and acceptance, fostering a culture of inclusivity.
Empowerment: Support staff empowerment through skill development and growth opportunities.
Collaboration: Be part of a workplace that thrives on collaboration and teamwork.
Transformation: Envision and realize transformative changes in people, processes, and policies.
Resiliency: Work with a dynamic workforce and model resiliency to achieve collective strengths.
Join Us and Make a Difference:
Join us at CASL, where together, we create a brighter future for our community.
Thank you for your interest in joining our team! Every application is personally reviewed by a real person—not AI. Our process may take some time, but rest assured, we will follow up with updates as soon as we can. We appreciate your patience and look forward to learning more about you.
At CASL, we believe that diverse perspectives fuel innovation and drive success. If you're excited about the opportunity but unsure if you meet every requirement listed, we still encourage you to submit your application. Our company culture thrives on the unique talents and experiences that each individual brings to the table. We're looking for the right fit, and that goes beyond a checklist of qualifications. Join us in shaping a dynamic and inclusive team where your skills and contributions truly matter.
CASL is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
Salary : $60,000 - $65,000
