Marketing Coordinator

Benefits:401(k) matchingDental insuranceHealth insurancePaid time offTraining & developmentMarketing Coordinator Chimney Cricket & Hometown HearthWere looking for a hands-on Marketing Coordinator to help grow our hearth and chimney business through creative marketing and advertising strategies. This role involves developing and managing campaigns across digital, social media, and print, overseeing website updates, and working closely with sales. Reporting to the Sales Manager, the ideal candidate will also handle budgeting, advertising, and event coordination to drive business growth. This is an In-Person position in Media, PA. A hybrid work option may be available once the position is well-established.Key Responsibilities:SEO & Website OptimizationMaintain and update website content for accuracy, clarity, and keyword performance.Conduct ongoing SEO improvements, including keyword targeting, page optimization, and blog strategy.Digital Advertising (Google & Meta Ads)Build, optimize, and manage Google Ads campaigns to increase conversions and lead volume.Create and monitor Meta Ads (Facebook/Instagram) to boost brand visibility and drive traffic.Content Creation & Blog ManagementWrite informative blog posts that improve SEO, engage customers, and support service offerings.Produce compelling ad copy, landing pages, newsletters, and other marketing collateral.Email MarketingCreate and schedule targeted email campaigns to promote services, seasonal offers, and customer education.Track open rates, click-through performance, and campaign ROI.Social Media ManagementPlan and publish posts that educate customers about hearth products, maintenance, and safety.Engage with followers and manage the brands online reputation.Lead Generation & Campaign ExecutionDevelop and manage marketing campaigns focused on generating high-quality leads for the sales team.Track results and adjust strategies based on performance analytics.Event CoordinationOrganize industry-focused events for realtors, contractors, and other partners.CollaborationWork closely with the Sales Team to align campaigns with seasonal demands and service priorities.Requirements:Degree in Marketing, Communications, Business, or related field preferred.Experience with SEO, Google Ads, Meta Ads, and email marketing platforms (e.g., Mailchimp, Constant Contact).Strong writing skills for blogs, ads, and customer-facing communications.Knowledge of website management (WordPress or similar platforms).Ability to analyze marketing data and adjust strategies accordingly.Organized, creative, and able to manage multiple deadlines in a fast-paced environment.OUR VALUES: HOW WE WORKAt Chimney Cricket, our culture is built on four core valuesRespect, Integrity, Safety, and Excellence (RISE)which guide our approach to business, teamwork, and customer service.Core Values (RISE):Respect We value professionalism, positivity, and collaboration, ensuring every interactionwhether with customers, team members, or partnersis conducted with courtesy and care.Integrity We stand by our commitments, provide honest guidance, and hold ourselves accountable for delivering on our promises.Safety We prioritize safety in all aspects of our work, ensuring both our team and customers understand and follow best practices for fire and home safety.Excellence We pursue quality, efficiency, and continuous improvement, always seeking better ways to serve our customers and enhance our expertise.Sales Team Values:Availability (Respect) Being present, responsive, and proactive ensures customers feel valued. We prioritize timely follow-ups, clear communication, and accessible service.Accuracy (Integrity) Trust starts with precision. From pricing and proposals to timelines and recommendations, we ensure all information is clear, honest, and aligned with the customers best interest.Education (Safety) Fireplaces and chimneys require knowledge and responsibility. We take an educational approach, helping customers understand their options and the safety aspects of fire in their homes.As Marketing Coordinator, you will uphold these valuesleading the development and execution of marketing campaigns, fostering strong customer engagement, and ensuring consistent brand messaging. Youll work collaboratively with the team to create compelling content, educate our audience, and enhance our companys visibility, ultimately contributing to long-term growth and success.

Salary : $58,000 - $65,000