Senior Digital Marketing Manager

Location: New York, NY or Miami, FL (Hybrid)

Hours are M-F (10am-6pm est) with hybrid working hours from office (Tue, Wed, Thu) and from home (Mon, Fri).

About Chillhouse

At Chillhouse, nails aren’t just nails—they’re self-expression at your fingertips. With our award-winning Chill Tips sold at Target, Walmart, CVS, and our Soho flagship experience, we’re redefining beauty and wellness for a global audience. We’re now building the team that will scale Chillhouse into the cultural leader in nail products and design worldwide.

The Role

The Senior Digital Marketing Manager will be the architect of Chillhouse’s digital presence across social platforms and content verticals, driving conceptualization, strategy, partnerships, and systems that unlock viral cultural moments and fuel growth. You’ll be equal parts trend-spotter, creative producer, and strategist, scaling our organic reach while building affiliate-driven growth through TikTok Shop and beyond.

What You’ll Do

• Develop & Implement Key Strategies: Direct the content & digital strategy across Instagram, Tik Tok and Chillhouse owned channels
• Scale Content Production: Build and oversee a high-volume content pipeline working in tandem with internal team members and outside creatives to win at social-first videos, shoots, and digital campaigns—that ladder up to growth and brand goals.
• Drive Organic Growth: Build winning playbooks to grow reach across TikTok, Instagram, and emerging channels—leveraging formats and systems used by top-performing DTC brands.
• Affiliate & Commerce Integration: Lead strategy and plan for to scale affiliate programs (e.g., TikTok Shop), leaning on Influencer team to blend content and commerce to maximize sales and visibility.
• System Building: Create infrastructure for content planning, briefing, asset management, and reporting—ensuring scalability and repeatability.
• Collaboration: Work closely with the Director of Integrated Marketing, Head of Growth, and Founders to align on growth objectives and digital priorities.
• Mentorship & Team Development: Lead and inspire junior content and marketing team members to deliver best-in-class creative.
• Asset Management: Build and manage a system for digital assets, ensuring everything is organized and on-brand.

Who You Are

• 5 years in content, influencer, or social media management with 2 in a key management role —preferably in beauty, fashion, or other DTC brand
• Proven track record of successful digital program implementation – growing & scaling accounts
• Deep knowledge of TikTok, Instagram, and emerging digital platforms—you know what drives virality and community.
• Proven experience scaling content systems and influencer programs that drive both reach and sales.
• Obsessed with beauty and nails—living at the intersection of culture and content.
• Analytical as well as creative—you can measure what works and double down.

Bonus Points If You…

• Have hands-on creative skills (shooting/editing/styling).
• Have run affiliate and social commerce programs.
• Are fluent in “the language of content”—from briefing creators to shaping viral hooks.
• Have experience taking playbooks from high-growth DTC brands and adapting them to new audiences.

Salary & Benefits

• The compensation range for this role is $90,000-$120,000 depending on level of experience.
• Medical & Dental Insurance
• Access to a 401(k)
• Paid Time Off (2 weeks (80 hours) per year
• Work from Anywhere: 2 Weeks (80 hours) per year

Work from Anywhere is a flexible work arrangement that allows teammates to work in a different location. Regular office hours must be respected during this time despite potential time zone changes. These hours may also be used to work from home during office hours/days.

• Mental Health Days: 5 Days (40 hours) per year
• Company Discount: a 30% discount on all Chillhouse retail, and services & a 40% discount on all Chillhouse Merchandise

At Chillhouse, we believe that everyone deserves a seat at the table — and a fresh mani while they’re at it. Inclusion, respect, and kindness are at the heart of everything we do, from our studios to our HQ.

We’re committed to building a workplace where every team member feels valued and supported, and where opportunity, access, and growth are available to all.

Chillhouse provides equal employment opportunities to all employees and applicants, regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or veteran status.

Send your Cover Letter & Resume to jobs@chillhouse.com