What are the responsibilities and job description for the Amazon PPC Manager position at Chief Marketplace Officer?
Position Overview
As an Amazon PPC Specialist, you'll be responsible for strategizing, launching, managing, and optimizing sponsored ads across Amazon’s advertising platform. You’ll play a key role in maximizing ROAS, reducing ACOS, and scaling client accounts using a mix of automation, manual targeting, and strategic insights.
- Develop and manage Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Perform keyword research, competitor analysis, and market insights to inform advertising strategies.
- Monitor daily performance metrics such as ACOS, ROAS, CTR, and conversion rates.
- Optimize campaigns through bid adjustments, negative keyword strategies, and ad placement refinement.
- Conduct regular reporting and analysis with actionable insights and recommendations.
- Collaborate with brand managers and creatives to align ad copy, visuals, and promotional strategies.
- Stay current on Amazon Advertising trends, algorithm changes, and new ad features.
- 2 years of hands-on experience managing Amazon PPC campaigns.
- Strong knowledge of Amazon Ads Console, Seller Central, and keyword tools (e.g., Helium 10, Data Dive, Pacvue, Perpetua, etc.).
- Proven ability to drive strong performance metrics (ACOS, TACOS, ROAS).
- Strong analytical mindset with Excel or spreadsheet skills for data interpretation and reporting.
- Excellent attention to detail and ability to manage multiple accounts or campaigns simultaneously.
- Strong communication and organizational skills.
- Experience with DSP (Demand Side Platform) campaigns is a plus.
- Familiarity with advertising automation tools (e.g., Quartile, Scale Insights).
- Experience with global marketplaces (e.g., Amazon UK, DE, CA).
- Amazon Attribution and brand analytics experience.