What are the responsibilities and job description for the Marketing Director position at Chick-fil-A?
Summary
The Sales & Brand Growth Leader plays a vital role in expanding Chick-fil-A’s presence in the community while driving restaurant sales and brand loyalty. This leader is responsible for creating meaningful connections, executing impactful marketing strategies, and identifying opportunities to grow catering and digital sales channels.
In this role, you’ll bring the Chick-fil-A brand to life through local marketing initiatives, community partnerships, and creative campaigns that resonate with guests. You will collaborate closely with the Operator and leadership team to plan promotional events, manage outreach efforts, and ensure brand consistency across all digital and traditional platforms.
This position is ideal for a marketing and sales professional looking to make a meaningful impact while working 20–30 hours per week. The ideal candidate is passionate about the Chick-fil-A mission, thrives in a fast-paced environment, and brings a balance of creativity, strategy, and relationship-building skills.
Key Responsibilities/Objectives
- Develop and execute integrated marketing plans (digital, social, in-restaurant, community) aligned with sales goals
- Drive sales growth by analyzing trends and creating initiatives for catering, drive-thru, dine-in, and mobile app usage
- Build and maintain local partnerships with businesses, schools, and organizations for sponsorships, events, and catering opportunities
- Plan and promote in-restaurant and community events to attract new customers and engage existing ones
- Ensure all marketing materials and communications maintain Chick-fil-A brand consistency
- Collaborate with restaurant operations leadership to enhance customer experience and encourage repeat visits
- Track, analyze, and report on marketing initiatives and sales data; recommend improvements
- Participate in restaurant operations during peak service times (breakfast, lunch, dinner)
Qualifications
- 2–3 years marketing, sales, or related experience (preferably food service, retail, or hospitality)
- Bachelor’s in Marketing, Business, Communications, or related field preferred
- Social media and digital marketing experience (Facebook & Instagram proficiency)
- Proficient with Google Workspace for producing high-quality documents
- Entrepreneurial mindset with passion for hospitality and service
- Creative, detail-oriented, strong multitasking ability
- Passionate about Chick-fil-A and its core values
- Team player with a positive attitude and commitment to restaurant success
- Strong communication and interpersonal skills
- Creative and strategic thinker
- Excellent organization and planning abilities
- Able to work both independently and collaboratively on a team
Work Environment and Expectations
- Flexible availability including some evenings, weekends, and off-site events
- Must be able to work on-site and in the community
- Uphold Chick-fil-A's Core Values and serve as a cultural leader
- Ability to lift up to 25 lbs and work on your feet for extended periods of time
Work schedule
- Other
Benefits
- Flexible schedule
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(k) matching
- Referral program
- Employee discount
- Paid time off
Salary : $25 - $30