Community & Social Media Liaison

Community & Social Media Liaison 

Averages 10-30 hours weekly assisting the Marketing Director, General Manager and team with Events, Promotions, Social Media and other In-store opportunities. 

Overall Job Scope

Our mission is to promote the brand and products of Chick-fil-A. Create events, promotions and community involvement for both Chick-fil-A Imperial and Blomfield and Santa Fe Springs. Our goal is to create Remarkable experiences for our guests through social media, in-store engagement and community events. 

Job Responsibilities

• Social Media

• Schedule weekly content for Social Media outlets (Facebook, Instagram) that will engage, promote interaction among guests and highlight our brand, product, team members and community involvement.

• Come up with original content and stay on top of our monthly calendar so that it’s relevant to our store and our guests.

• Use the social media content tool (provided by corporate) to schedule ready-made posts, pictures and other trending content. This is an amazing tool that makes schedule content easy and fun!

• Respond to comments, messages and posts and keep our pages interactive and up-to-date. We may also receive complaints or special requests and will direct them accordingly.

• Events

• Assist with coming up with original ideas for monthly events (Family Nights, Special Events, Bingo, National Holidays etc.). Many times, we have a calendar of events planned well in advance (3-6 months). Often coming up with the idea for an event is figuring out how we can engage/involve the community, promote the product and the brand and create a Remarkable experience for guests. 

• Develop and execute a plan/run sheet for the event (Craft, Activity, Supplies, Decorations, Staffing, Operations, etc.). This includes coming up with what staffing may be needed, what we’ll need for supplies and decorations, how this will be executed, then working with operations to make sure we have communicated our plan and we have the necessary staff in place on both the operational side and the event side. 

• Market and promote the event through various mediums (text, social media, email, website, store). We can plan a great event but it doesn’t matter if no one knows or comes! We also do in-store promotion where we’ll have hand-outs and personally invite guests. Often our dining room team will assist with this but you’ll find that guests come to know you and part of the “fun” is the guest interaction where you get to connect and personally invite them. 

• In-Store Promotions

• Assist with execution of in-store promotions (such as spotlight emails, social media offers, events, sampling)

• Marketing Pushes during peak times to engage with guests and have them connect with us (Mobile Ordering, social media, Sampling new products)

• Quarterly Campaigns will be sent out by the corporate office. Our job is to update any promotional materials sent to the store and align our events or social media to the national campaign when appropriate.

• In-Store Operations

• From time to time the marketing team may be asked to provide assistance with in-store operations. This may include: 

• Catering Orders (Putting supplies together for pickups or deliveries)

• Hosting/Dining Room (A great opportunity to interact with guests while refreshing beverages, taking trays and keeping an eye on things)

• Running (Taking orders to tables and again interacting with guests, making sure they have everything they need)

• Knowledge of the store’s POS system. This is needed when we input orders for catering/donation/surprise and delights etc. There may be times when you need to assist guests at the register. 

• Community Involvement

• When donation requests have been approved, we insure to input in google sheets for tracking purposes and turn it in to the store so the donation may be fulfilled within operations.

• When Cow appearances have been approved, we will work with operations to schedule a person for the cow and be responsible for being the “cow handler” at an event (To get the person in and out of the suit, take pictures, be a PR presence at the event or opportunity).

• When community events have been approved, we may take our prize wheel, promotion cards or the cow and be a part of the external opportunity as a PR presence for Chick-fil-A. 

• We have various partnerships with different groups. Often these opportunities allow us to host events or attend events where we may bring the cow, prizes, coupons, or engage the community and continue to market Chick-fil-A and our partnership. 

• Additional Opportunities

• Food Distribution – We have the opportunity to give food away! Especially when we have new products. We will work with our Marketing Director to target businesses or places we may want to drop off food.

• Surprise & Delight – Having the ability to “surprise & delight” guests with special promotions, freebies, showing up to schools or businesses with the cow or food, dropping off cookies or coupons, and simply creating a Chick-fil-A Surprise for guests.

REQUIREMENTS

• Open Availability
• Experience in a Community/Marketing Role
• Excellent Customer Service
• Positive Attitude

In our kitchens, we focus on fresh and simple ingredients. And we always have. Since the beginning, we've served chicken that is whole breast meat, with no added fillers or hormones, and we bread it by hand in our restaurants. Produce is delivered fresh to our kitchens several times a week. Salads are chopped and prepared fresh throughout the day. Whole lemons are freshly squeezed in our restaurants and combined with pure cane sugar and water (yep, that’s all) to make Chick-fil-A Lemonade®. It may not be the easy way, but it's the only way we know.