What are the responsibilities and job description for the Business Analyst - Chicago White Sox position at Chicago White Sox?
Business Analyst - Chicago White Sox-
Position Overview
The Chicago White Sox Business Analytics Department is responsible for supporting the creative development and execution of long-term growth initiatives of the team in terms of both revenue and fans. We are dedicated to continuously learning more about fans of the Chicago White Sox and focus on improving customer facing revenue streams (e.g. tickets, sponsorship, merchandise, concessions), growing fan engagement, and optimizing marketing effectiveness across channels. We serve as consultants and advisors on the strategic direction for the company and on individual initiatives. The department's overall vision is to be a fan insight hub for the entire organization, delivering timely data and insights to key decision makers across our business operations.
The Business Analyst, a newly created entry level position, will work cross functionally with a fan focused, data driven lens to drive revenue and increase operational efficiency across the organization. The role will support several internal departments on various strategic priorities including improving the fan experience, growing the fanbase, and implementing sustainable, data driven business processes. This individual will maintain CRM reporting, processes, and campaigns. Job requirements include experience working with relational databases, managing CRM systems, being proficient in Tableau (or other similar data visualization tools), and demonstrating the ability to think strategically.
An ideal candidate will:
- Be inherently passionate, driven, results oriented, and a team player with a desire to learn and develop
- Be comfortable balancing multiple projects and/or analyses across different functions
- Be an excellent communicator, both written and verbally
- Have experience working with CRM and data warehouse systems
- Expertise in designing effective charts, graphs, and visualizations
Job Responsibilities
Business Strategy & Analytics
- Improving the fan experience:
- Champion the implementation of closed-loop feedback systems for our season ticket holders and group buyers
- Maintain CRM processes and campaigns to ensure we cultivate meaningful and lasting relationships with our fans
- Fan growth:
- Support the development and implementation of fan segmentation efforts across marketing and ticket sales
- Support cross functional efforts to target underserved fan segments in an effort to convert casual fans to avid fans
- Implementing sustainable business processes:
- Design and implement fan focused, data driven business processes across the organization including the areas of lead management, sales rep enablement, and onboarding for new clients/fans
- Reporting and dashboards:
- Build and refine dashboards to support overall business operations and provide clear insight into historical, current, and projected performance
- Ensure accuracy and timeliness of internal and external reporting across the organization
CRM and Database Management
- Support business strategy and analytics in identifying, structuring, and prioritizing opportunities within the CRM environment
- Be a key team member in implementing cross-functional projects to improve fan experience and business results by successfully integrating and synchronizing people, process, and technology
- Support ticket sales and marketing with lead identification, cleansing, scoring, and distribution process
- Support ticket sales and service campaign management and analysis
- Support adoption of CRM across the organization
- Work with teammates in Business Strategy & Analytics and IT to maintain, enhance, and expand the data pipelines flowing into and out of the White Sox Data Warehouse
- Monitor data health and quality across all databases and support key integrations to ensure accuracy and usability of data
- Stay up to date on the latest trends in CRM and database management to make sure we are most effectively capturing, storing, and visualizing data in an accurate way for key partners
Qualifications / Characteristics Required to Drive Success in the Role
- For this entry level role, we are looking to place a highly organized self-starter who can work well across departments to fill this role. You could be a potential match for this role if you have a strong mix of the following:
- Bachelor’s degree with a consistent track record of professional and personal achievement
- Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption
- Strong business acumen and application of data and insights to business strategy
- Exceptional Microsoft Excel and PowerPoint skills
- Proficiency in SQL (R or Python a plus) and familiarity with relational databases and data warehouses
- Strong visual design skills and experience building and interpreting Tableau dashboards and reports (or an equivalent visualization software)
- Experience with CRM and Email systems, preferably with experience in Microsoft Dynamics CRM
- Excellent interpersonal and communications skills, with strong critical thinking and attention to detail
- A strong desire to work for a high profile, small business
The requirements listed in this job description are guidelines, not hard and fast rules. You don’t have to satisfy every requirement or meet every qualification listed. If your skills are transferrable and meet an appropriate number of listed requirements, applying gives you the opportunity to be considered.
Proof of Covid Vaccination Required – Including Booster
Deadline for applications is August 12, 2022
We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other status or characteristic protected by applicable federal, state, or local law.
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