What are the responsibilities and job description for the Communications Specialist position at Chesapeake Regional Healthcare?
Summary
The Communications Specialist is responsible for the development of marketing and communications materials and campaigns supporting the mission and values of Chesapeake Regional Healthcare. This position supports all clinical and institutional activities through on going external and internal marketing and communications and supports the development and placement of marketing materials supporting CRH’s service lines and programs.
These duties and responsibilities described below represent the general tasks performed on a daily basis; other tasks may be assigned.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education And Experience
Minimum Required Education: Bachelor’s Degree in Marketing, Advertising, Communication, Journalism or English
Experience: 5 years in marketing, advertising, or communications preferably with some healthcare experience.
Proficiencies
Microsoft Office suite
InDesign, Photoshop, Premiere (optional)
The Communications Specialist is responsible for the development of marketing and communications materials and campaigns supporting the mission and values of Chesapeake Regional Healthcare. This position supports all clinical and institutional activities through on going external and internal marketing and communications and supports the development and placement of marketing materials supporting CRH’s service lines and programs.
These duties and responsibilities described below represent the general tasks performed on a daily basis; other tasks may be assigned.
- Essential Duties and Responsibilities
- Manages multiple service lines and programs; acts as main point of contact and oversees development of marketing collateral, strategy, and content.
- Experience with social media and video creation.
- Works independently and collaboratively with content experts to provide communications support for leadership, key departments, and committees.
- Assists with content development and maintenance across CRH websites.
- Implements marketing and communications projects involving scheduled publications, collateral material, and electronic communications.
- Oversees event collateral development related to service lines, programs, launches or committees – and assists with special events that may include nights and weekends.
- Finds new ways to increase engagement and readership of assigned marketing initiatives.
- Develops, writes and/or edits marketing materials, website and social media content, advertising copy, blog articles and news releases.
- Arranges photography for various departments – as appropriate, secures approvals, and follows through with production and distribution.
- Participates in multiple hospital-wide committees and provides necessary collateral and other marketing support as needed.
- Maintains awareness of and proficiency in current trends and practices in marketing, public/media relations, social media communications and email database management for communications purposes.
- Maintains the confidentiality of information coming into and being disseminated out of the department.
- Maintains skill levels in technology for tools required to perform job requirements.
- Develops and maintains an acute awareness of the interests, needs and sensitivities among the organization's various audiences, including parents, families, employees, volunteers, physicians, donors, trustees and the general public.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education And Experience
Minimum Required Education: Bachelor’s Degree in Marketing, Advertising, Communication, Journalism or English
Experience: 5 years in marketing, advertising, or communications preferably with some healthcare experience.
Proficiencies
Microsoft Office suite
InDesign, Photoshop, Premiere (optional)