What are the responsibilities and job description for the Chief Marketing Officer position at Chella Foods Corp?
Chief Marketing Officer (CMO) — Chella USA Corp (Equity-Heavy Opportunity)
Title: Chief Marketing Officer (CMO)
Compensation: $60,000 base salary significant equity
Location: Colorado-based preferred (must be able to meet in Denver monthly)
Remote-Friendly (with monthly Denver meetups)
Commitment: Full-time, Executive C-Suite
About Chella USA Corp
Chella USA Corp produces Churchkhela, an ancient Georgian snack made from nuts and concentrated fruit juice. We use a traditional Georgian recipe and craft everything right here in North America so this centuries-old, wholesome snack is accessible to modern consumers. Our products are made with simple, clean ingredients — no added sugars, no chemicals, no artificial anything.
We’re a fast-growing consumer goods ecommerce brand selling through our Shopify store as well as Amazon and Etsy. With strong traction, a loyal customer base, and a lean, execution-focused culture, we’re now looking for a CMO who wants meaningful equity and the opportunity to help take Chella to the next phase of growth.
The Role
We’re hiring a CMO who thrives in an entrepreneurial, no-ego environment. Someone who wants to roll up their sleeves, lead strategy, and also execute. You’ll own every marketing channel, manage contractors, and build a profitable system across paid, organic, email, and marketplaces — all while holding a meaningful stake in the company’s future.
This is an equity-first role. You’ll be joining the C-suite, shaping brand direction, and influencing long-term value creation.
What You’ll Lead
You’ll take full ownership of the entire marketing department:
Digital Advertising
- Meta, Pinterest, and Google Ads
- Creative testing, funnels, retargeting
- ROAS optimization and efficient scaling
Email, SMS & Retention
- Klaviyo flows & campaigns
- Subscription program strategy
- Audience segmentation & lifecycle management
Marketplace Growth
- Amazon & Etsy listing optimization, organic ranking, and paid ads
- Improve conversion rates, AOV, and marketplace visibility
Website, SEO & CRO
- Shopify site management
- Landing page testing & performance optimization
- On-page SEO, keyword strategy, and traffic growth
Organic Social & Content
- Cross-platform content (IG, Facebook, Pinterest, LinkedIn)
- Content strategy creative direction
- influencer or ambassador integration
Leadership & Strategy
- Participate in C-suite strategy and positioning
- Manage freelancers & agencies within tight budgets
- Contribute to product roadmap, pricing strategy, and growth planning
Who You Are
- A growth-minded, resourceful, data-driven marketer
- Able to responsibly stretch budget and manage ROAS
- Can execute AND lead strategy — no task too big or too small
- Comfortable building systems from scratch
- Personable, direct, and allergic to corporate nonsense
- Hungry for a meaningful equity stake
- Interested in helping a brand grow toward a major strategic inflection point in the next few years
- Based in Colorado or willing to travel to Denver monthly
Performance-Based Equity (ROAS & Revenue KPIs)
CMO earns base equity performance equity based on hitting marketing performance and ROAS efficiency targets:
- High ROAS combined with revenue growth unlocks additional bonus equity tranches
- Performance tiers will be tied to measurable monthly/quarterly ROAS benchmarks
We care about measurable results, and your ownership increases as you deliver them.
Why Join Chella?
- You’ll own marketing end-to-end for a proven ecommerce brand
- You’re joining a team that doesn’t waste time with ego, fluff, or corporate layers
- You get meaningful ownership in a brand with a clear growth strategy
- Massive creative freedom
- You’ll sit directly on the C-suite and help shape the company’s next chapter
- Strong existing sales strong product-market fit
- A company with a multi-year strategic growth plan and an eye toward big opportunities in the near future
Ready to Build Something Real With Us?
If you’re a doer, a builder, and someone who wants meaningful ownership in a brand with real traction, we’d love to talk.
Salary : $60,000