What are the responsibilities and job description for the Strategy Director position at Cheil USA?
Cheil Dallas/Strategy
Strategy Director
About Us
Join us in a place where creativity meets grounded innovation, where you don't just react, but instead spearhead the future of brand narratives. Here, your curiosity unlocks doors, your insights pave paths, and world-class campaigns follow the North Star you chart. Welcome to Cheil.
Cheil Worldwide, a global titan from Seoul, stands proud as the world's 11th-largest creative agency. Founded by Samsung in 1973 to grow its global business, our journey has attracted a constellation of iconic brands, from Adidas and Coca-Cola to PayPal and Starbucks.
Our Dallas office, located at Legacy Central in Plano, Texas, serves as the lead agency for Samsung Mobile US and other brand projects. Here, over 200 creative problem-solvers work together to shape insight-fueled, culture-leading, tech-empowered ideas.
And that brings us to you… or rather, you to us. We’re looking for a Strategy Director who sees what others miss. Someone who shapes bold ideas through storytelling, data, and human insight to look beyond convention and bring the never-been-done to life.
About The Role
Strategy Director
About Us
Join us in a place where creativity meets grounded innovation, where you don't just react, but instead spearhead the future of brand narratives. Here, your curiosity unlocks doors, your insights pave paths, and world-class campaigns follow the North Star you chart. Welcome to Cheil.
Cheil Worldwide, a global titan from Seoul, stands proud as the world's 11th-largest creative agency. Founded by Samsung in 1973 to grow its global business, our journey has attracted a constellation of iconic brands, from Adidas and Coca-Cola to PayPal and Starbucks.
Our Dallas office, located at Legacy Central in Plano, Texas, serves as the lead agency for Samsung Mobile US and other brand projects. Here, over 200 creative problem-solvers work together to shape insight-fueled, culture-leading, tech-empowered ideas.
And that brings us to you… or rather, you to us. We’re looking for a Strategy Director who sees what others miss. Someone who shapes bold ideas through storytelling, data, and human insight to look beyond convention and bring the never-been-done to life.
About The Role
- Lead brand development for agency clients, proactively delivering plans that guide brand objectives and how they are accomplished, including primary and secondary research, audience segmentation, message development, creative briefing, test and learn frameworks, measurement plans, and performance analysis.
- Develop close relationships with senior client leadership, positioning the agency to deliver increasingly relevant and innovative work on each client’s behalf. Develop and apply strategic frameworks, scorecards, and POVs that guide decisions.
- Stay ahead of cultural and technological shifts, championing innovation in areas like AI-driven insight generation, social intelligence, and experience design.
- Guide creative teams on how technology and culture intersect — from mobile ecosystems to the next wave of connected experiences.
- Manage and the strategic contributions, growth and training of other strategists on the team; partner with operations to allocate strategic talent and resources across projects effectively.
- Collaborate as a member of the greater strategy team and across account management, data science, creative, production and all other disciplines with the agency. Build strong internal relationships and model new ways of working to drive more effective work.
- Contribute to agency thought leadership, internally and externally. Be visible in the ad community, helping elevate the Cheil brand. Help educate colleagues and clients on trending developments consumers, brand, and cultural landscape and opportunities to use these perspectives to improve the work we do.
- Expand our portfolio through formal new business processes, preparing and presenting in RFPs, pitches, and project proposals.
- Proactively contribute to and foster a radically open, smart, and kind culture. Refine how our strategy team works, anchoring our growth in insightful programs and strong creative work.
- Bachelor’s degree preferred in Social Sciences, English, Communications, or any field that sharpens how you understand people and tell their stories.
- 10 years of experience in strategy/account planning in an ad agency or combination of agency and brand experience.
- Ideally 2 years in the consumer electronics, communications, or technology sectors.
- Senior client-facing and agency leadership experience.
- Profound experience in consumer research and ability to discern observations from insights.
- Collaborative knack with creatives in ideation and campaign development.
- Expertise across multichannel platforms and the ability to convert insights into actionable briefs.
- Proactively anticipate business challenges and lead solutions to address them.
- Proficiency in data metrics, KPIs, analytics, and insight-driven optimizations.
- Versatility across agency roles: brand, digital, retail, and influencer strategy.
- Stellar communication skills, catering to diverse understanding levels.
- Ability to craft and deliver compelling briefs and presentations that turn insights into clear, persuasive narratives — in the room, on stage, or in designed decks that move clients and internal teams to action.
- Strong grasp of how media platforms complement each other in an integrated strategy.
- Flexibility for travel, extended hours, and occasional weekends.
- Must be located in or willing to relocate to the area.
- Eager to work in a hybrid office environment with a minimum of 2 days in-office (Tuesdays & Thursdays) and the remaining 3 days optional for remote. However, it is essential to be flexible and open to additional in-office days around client meetings, schedules, and leadership needs.