Director of Marketing

About Chefmaster

Chefmaster is a trusted leader in professional-quality food coloring, decorating and culinary tools, serving bakers, pastry chefs and home enthusiasts alike. With decades of innovation behind us, we are passionate about empowering creativity in the kitchen. As we continue to grow our brand and expand our consumer reach, we are looking for a dynamic, results-driven marketing leader to join our team at our in Fullerton, CA headquarters.

Position Overview

The Director of Marketing will serve as the strategic and operational leader of Chefmaster’s marketing function. This is a hands-on leadership role requiring both big-picture thinking and disciplined execution. The ideal candidate brings deep CPG marketing expertise, a passion for brand building, and proven ability to drive results across digital channels — including website, social media, and paid digital advertising. This role is based on-site at our Fullerton, CA headquarters.

Key Responsibilities

Brand Strategy & Leadership

• Develop and own the annual marketing strategy aligned to Chefmaster’s growth objectives and brand vision.
• Champion a consistent, compelling brand voice across all consumer touchpoints.
• Identify and act on market trends, competitive insights, and consumer behavior shifts.

Digital Marketing & Channel Management

• Oversee and direct all digital marketing activities, including the company website, SEO/SEM, email marketing, and paid digital advertising campaigns.
• Lead Chefmaster’s social media strategy — setting direction, managing content calendars, and driving community engagement across key platforms.
• Own digital performance metrics and continuously optimize campaigns to maximize ROI.

Campaign Development & Execution

• Translate strategy into integrated marketing campaigns with clear objectives, timelines, and measurable outcomes.
• Manage agency and vendor relationships (creative, digital, PR) to deliver high-quality work on time and on budget.
• Oversee content creation that supports consumer education, product launches, and seasonal promotions.

Cross-Functional Collaboration

• Partner closely with Sales, Product Development, and Operations to ensure marketing alignment with business priorities.
• Support retail and e-commerce channel marketing strategies in coordination with key account teams.
• Present marketing plans, performance updates, and key recommendations to executive leadership.

Team & Budget Management

• Build, lead, and mentor a high-performing marketing team.
• Manage the marketing budget with fiscal responsibility and a strong focus on measurable impact.

Required Qualifications

• 7 years of progressive marketing experience, with a minimum of 3 years in a leadership role within a CPG (Consumer Packaged Goods) company.
• Demonstrated track record of developing and executing successful brand and marketing strategies that drove measurable business results.
• Deep expertise directing website management, social media strategy, and digital advertising (Meta, Google, programmatic, etc.).
• Strong analytical skills with experience using data to drive decisions and optimize marketing performance.
• Excellent communication, presentation, and storytelling skills; comfortable presenting to senior leadership.
• Proven ability to manage agencies, vendors, and cross-functional teams effectively.
• Bachelor’s degree in Marketing, Business, or a related field required; MBA a plus.

Preferred Qualifications

The following are not required but will be viewed favorably:

• Experience marketing food, baking, culinary, or kitchen products.
• Familiarity with the specialty food retail or foodservice channel.
• Experience with influencer marketing and content creator partnerships within the food or lifestyle space.
• Knowledge of e-commerce marketing strategies (Amazon, DTC/Shopify).

What We Offer

• A leadership role with real influence — this is a seat at the table, not a supporting role.
• A collaborative, entrepreneurial culture where good ideas move fast.
• Competitive compensation and benefits package commensurate with experience.
• The opportunity to shape the marketing future of an established, growing CPG brand.
• On-site work environment at our Fullerton, CA headquarters, surrounded by a passionate, dedicated team.

Chefmaster is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.