What are the responsibilities and job description for the Marketing Manager position at Chef Daniel Boulud Restaurants?
The Marketing Manager holds significant importance in spearheading the company's public-facing marketing strategies. The ideal candidate should boast a track record of managing social media accounts and marketing activity for various brands, with a particular emphasis on high-end hospitality industry experience.
Essential Duties and Responsibilities:
Social Media:
- Source and manage photographers to ensure high-quality visual content for social media platforms.
- Create and schedule social content calendars for each account across all social channels
- Monitor and analyze social media performance metrics, providing regular reports and insights to optimize strategies.
- Engage with followers and respond to comments and messages in a timely and professional manner.
- Research growth opportunities with influencers and third parties
- Support and create content at on- and off-site events
Integrated Marketing:
- Plan and execute digital advertising campaigns across various platforms, including social media, search engines, and display networks.
- Develop and deploy e-blasts and newsletters to engage with customers and promote brand initiatives.
- Manage online profiles and listings on third-party platforms
- Oversee website updates and maintenance
- Analyze website traffic and user behavior to identify opportunities for improvement and optimization.
- Develop and implement marketing strategies to drive foot traffic and increase sales at physical locations.
- Coordinate local advertising efforts, including print ads, flyers, and signage.
- Cultivate partnerships with local businesses and organizations to expand brand reach within the community.
- Coordinate with PR teams to ensure consistent messaging and brand representation across all marketing channels.
Competencies & Qualifications:
- Experience in restaurants, Food & Beverage or luxury brands.
- Bachelor’s degree in communications/marketing, business, or a related field
- A passion for the restaurant industry and the culinary arts
- Hardworking, organized self-starter with strong attention to detail
- Ability to interpret analytics and determine proper KPIs for ROI and business growth
- Strong writer with a vested interest in social media
- Adobe Creative Suite experience
- Position is full-time in person at New York Corporate Office
The Dinex Group LLC is an equal opportunity employer. The Dinex Group does not discriminate on the basis of race, color, creed, religion, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, national origin, ancestry, age, disability, genetic information, citizenship status or any other characteristic protected by applicable federal, state or local law.
Salary : $85,000 - $87,500