What are the responsibilities and job description for the Director of Marketing & Media position at chedrauiusa?
SUMMARY
The
Director of Marketing & Media is responsible for the day-to-day strategic
management of traditional, digital and shopper marketing programs in support of
sales, brand development and awareness and conversion objectives. Working
closely with the VP, Digital Marketing & Loyalty, this role will manage the
tactical execution of media, promotions, shopper marketing partners in driving
comparable and total sales, brand awareness and customer acquisition and
engagement.
ESSENTIAL
DUTIES AND RESPONBILIES include the following. Other duties may be assigned or
required.
- Lead and manage the strategic implementation and tactical execution of Marketing & Merchandising promotional calendar and seasonal customer moments throughout omnichannel paid and owned media.
- Partner with the VP, Digital Marketing & Loyalty to ensure a holistic approach to media, promotional and shopper marketing programs leverage the right marketing and media mix and ensure alignment with our company strategy and objectives.
- Direct cross-functional work across Marketing, Media and Digital Commerce teams.
- Develop annual media, content and measurement plans to support both B2B and B2C customer bases to drive store/digital customer traffic and engagement.
- Develop strong working relationships to ensure with key Marketing, Merchandising and Digital Commerce stakeholders.
- Manage Media Agency of Record and Digital Coupon/Loyalty partnerships to ensure flawless execution and alignment with sales and engagement goals.
- Partner with the Marketing Analytics team and media AOR to develop effective reporting tools that will aid in assessing marketing and media performance and presenting media performance to a broader group.
- Oversee promotions and merchandise marketing through effective leadership, providing guidance and prioritization of activities for paid and owned promotional media packages, partnerships, and digital coupons.
- Support any local marketing and media needs for store openings or remodels.
- Support market level intelligence including the Customer Data Platform (CDP), competitive insights, customer/media profiles and personas, media consumptions/usage trends.
- Help initiate and participate in Marketing Creative reviews and digital thoughts leadership meetings to share insights and trends in the marketing, media and shopper spaces and drive innovation through agile test, learn and apply approach.
- Direct all relevant budgets for media and content through agency partners.
- Direct and motivate the Associate Manager, Social Media and Manager of Shopper Marketing to connect the marketing voice throughout all media channels for both paid and owned media.