Senior Digital Strategist

The Senior Digital Strategist oversees client strategy, campaign direction, funnel architecture, positioning, and performance across all service lines (SEO, PPC, CRO, Funnels, Content, Web, CRM, Email, Social, Demand Gen, Outreach, etc.).

They act as the fractional strategist for select high-value accounts while ensuring the entire agency delivers unified, measurable, revenue-driven marketing strategies.

This role bridges creative messaging direction, marketing leadership, strategic planning, revenue operations, client communication, internal team alignment, and reporting & attribution.

Strategic Leadership & Client Direction

• Own the marketing strategy for high-value clients
• Create 90-day, 6-month, and 12-month strategic roadmaps
• Build marketing plan, budget, KPIs, OKRs, and revenue forecasts
• Conduct deep-dive kickoffs: ICP, positioning, messaging, funnels
• Guide the creation of multi-channel strategies (SEO, PPC, Social, Web, Email, etc.)
• Lead quarterly business reviews (QBRs) and executive-level presentations
• Implement attribution, dashboards, and reporting
• Ensure all strategies tie directly to revenue growth, leads, and ROI

Team Oversight & Cross-Department Leadership

• Lead the SEO, PPC, Content, Web, and CRO teams in unified execution
• Ensure account managers stay aligned with strategy
• Review and approve all major campaign plans before they go live
• Oversee creative direction and messaging frameworks
• Mentor internal specialists on how to think strategically
• Provide escalation support for client challenges or performance dips

Funnel & Conversion Optimization

• Oversee landing page strategies, CRO testing, and performance
• Build funnel architectures (TOFU/MOFU/BOFU)
• Plan ClickFunnels funnel strategies and page flows
• Partner with the CRO/UX team for conversion improvements
• Create narrative, messaging hierarchy, and CTA frameworks

High-Level Client Communication

• Act as strategic advisor to CEOs, founders, and executive teams
• Run monthly and quarterly strategy calls
• Provide proactive communication, insights, and recommendations
• Ensure clients feel guided, supported, and understood

Performance, Analytics & Reporting

• Own client KPIs: leads, ROAS, CAC, CPL, pipeline, conversions
• Analyze data from Google Ads, GA4, Meta, HubSpot, GHL, CRM systems
• Translate performance into insights and recommendations
• Ensure clean tracking, attribution, UTMs, and dashboards
• Identify early warning signs and course-correct proactively

Internal Innovation & Agency Growth

• Improve the agency’s strategy frameworks and processes
• Lead new service development and go-to-market execution
• Standardize strategy templates, analyses, and SOPs
• Keep the team ahead of marketing trends (AI, data, LLMs, PMAX, etc.)
• Support Sales Team on big pitches and strategic opportunities

Client Load & Time Allocation

• Manages 3–6 high-value Fractional CMO clients and oversees strategy for 8–10 mid-tier retainers
• Total strategic oversight: 12–15 accounts maximum

Qualifications & Experience

• 10 years of senior-level marketing strategy experience
• Proven experience acting as a Fractional CMO or Head of Marketing
• Deep expertise across SEO, Paid Media, CRO, Content, Web, and Analytics
• Strong understanding of attribution, analytics platforms, and CRM systems
• Executive presence with the ability to advise CEOs and leadership teams
• Experience in agency environments strongly preferred

Salary: $88,000