What are the responsibilities and job description for the Paid Media Marketer position at Chatter Buzz?
Company Description
Chatter Buzz is a data-driven-first, creative digital marketing agency located in Orlando, FL. We help great brands grow their revenue online through our obsessive attention to detail and evolving best practices. Our services range from paid search advertising to video production, all aimed at reaching and exceeding our clients' key performance indicators.
Role Description
This is a full-time on-site role for a Paid Media Marketer at Chatter Buzz. The Paid Media Marketer will be responsible for setting up, managing, and optimizing various digital marketing campaigns, including paid search advertising, social media marketing, local geofencing, and more. The role involves analyzing data, implementing strategies, and collaborating with the team to drive results.
This position is responsible for the success of paid media campaigns across digital channels, such as social media, search engines, and display networks.
Some of their responsibilities include:
- Developing strategies: Create and execute paid media strategies for clients, including search engine marketing and pay-per-click (PPC) marketing.
- Optimizing campaigns: Use data analytics and targeting techniques to maximize campaign performance and reach the right audience.
- Managing budgets: Manage budgets and bids for multiple platforms
- Analyzing performance: Track, measure, and report on online marketing performance
- Collaborating: Work closely with other teams, such as SEO, content, and creative teams, to ensure a unified brand message
- Leading: Lead strategic planning sessions and team meetings and provide feedback to other team members
- Training: Train and support team members
Qualifications
- Paid Search Advertising, Social Media Marketing & Advertising, Local Geofencing experience
- Experience in Graphic & Visual Design, Content Marketing, Video Production
- Knowledge of Amazon Advertising, Search & Mobile Retargeting, Inbound Marketing & Activation
- Experience in Conversion Rate Optimization, Dashboard Design & Reporting
- Strong analytical and problem-solving skills
- Excellent communication and collaboration abilities
- Relevant Bachelor's degree in Marketing, Advertising, or a related field