Segment Marketing Manager/AR (Remote)

Job Description

Location: Midvale, UT

• Remote
  
  

Company: FMG (Financial Marketing Group)

Industry: Financial services, insurance, marketing technology

Job Title: Demand Generation Marketer (Protection & Benefits / Agency Revolution segment)

Compensation: $80,000 - $90,000 (depending on experience)

Role Summary: Own the demand generation engine for the Protection & Benefits segment. Manage campaigns, content, webinars, social media, partnerships, and events to drive awareness, leads, and revenue growth.

Primary Responsibilities

• Plan, execute, and optimize multi-channel demand generation campaigns (email, paid ads, social, content, webinars, events).
• Write, build, and schedule marketing emails in HubSpot; manage full campaign lifecycle.
• Conduct A/B testing on subject lines, CTAs, landing pages, etc.
• Leverage AI tools for campaign creation, content development, reporting.
• Produce marketing copy for emails, landing pages, blogs, webinars, social media.
• Develop and maintain content calendar aligned to buyer journeys.
• Own webinar execution from planning to post-event follow-up.
• Manage conference and event marketing activities.
• Coordinate partner marketing initiatives (webinars, content, campaigns).
• Manage social media channels (scheduling, content, engagement).
• Track and report on campaign performance (pipeline, MQLs, conversion rates, revenue).
• Manage ClickUp for project management; perform lead review and routing.
• Track marketing spend and budget utilization.
  
  

Requirements

• 5-7 years of experience in demand generation, campaign marketing, or B2B marketing.
• Experience in insurance industry (independent agencies, brokers, financial services) preferred.
• Proven ability to run full campaign lifecycle independently.
• Strong HubSpot proficiency (email, workflows, landing pages, reporting).
• ClickUp or similar project management tool experience a plus.
• Experience using AI tools for content creation and productivity.
• Excellent writing skills (emails, blogs, social posts, sales collateral).
• Comfortable presenting and hosting live webinars.
• Analytical mindset with ability to translate data into action.
• Highly organized, self-directed, and calm under deadlines.
• Private, secure workspace with minimal distractions; internet speed 5 Mbps down / 3 Mbps up.
  
  

Benefits

• Generous paid holidays including Winter Holiday Shutdown.
• PTO for vacation, sick days, parental leave, bereavement.
• Medical (with $0 copay Telehealth), Dental, Vision.
• Health Savings Account (HSA) with employer contributions.
• Flexible Spending Accounts (FSA).
• Company-paid Life Insurance, AD&D, Short/Long Term Disability, Employee Assistance Program (EAP).
• Matching 401(k) with immediate vesting.
• On Demand Pay.
• Internet & Gym Reimbursement.
• Work computer equipment provided.
• Employee events and company swag.
  
  

Equal Opportunity Employer: FMG is an equal opportunity employer and does not discriminate based on sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin, ancestry, physical/mental disability, medical condition, sexual orientation, pregnancy, military/veteran status, or genetic information.

Machine Learning & Artificial Intelligence