Product Marketing Manager

Job Description

Product Marketing Manager

Location: New York, NY / Remote

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Company: Kira (backed by NEA, Andrew Ng's AI Fund, Primavera)

Role Summary

Translate Kira's AI platform capabilities into compelling narratives for educators, administrators, and institutional decision-makers. Shape messaging, positioning, and go-to-market strategy.

Responsibilities

• Positioning & Messaging: Develop and maintain core positioning for Kira as the first AI Operating System for education; create messaging frameworks for diverse audiences (educators, administrators, government, corporate learning). Conduct competitive analysis beyond feature comparisons; craft differentiation narratives. Keep messaging fresh as product evolves.
• Go-to-Market Strategy & Execution: Partner with Customer Success, Sales, Enablement to build GTM motions for various segments. Create sales enablement materials (decks, one-pagers, case studies, objection-handling guides). Plan and execute product launches to drive awareness and demand.
• Customer & Market Intelligence: Develop deep understanding of customer decision-making and objections; synthesize voice-of-customer insights to inform strategy. Track EdTech and AI market trends.
• Cross-Functional Partnership: Collaborate with Product to translate roadmap into narratives; work with Learning team on pedagogical proof points; partner with Design on brand consistency.
  
  

Qualifications

• 4 years product marketing experience in EdTech (preferred), B2B SaaS, or enterprise software
• Proven ability to develop differentiating positioning in competitive markets
• Experience marketing complex value propositions to multiple buyer personas
• Strong writing skills; ability to make technical concepts accessible
• Comfort in fast-moving environments with shifting priorities
  
  

Success Indicators

• Clear, differentiated positioning consistently applied across channels
• GTM team actively uses provided materials
• Kira 2.0 launch generates significant awareness and qualified demand
• Kira recognized as category leader in AI-native education
  
  

Compensation & Benefits

• Salary: $140,000 – $160,000 (US, based on experience/skills)
• Equity: Competitive compensation equity
• Insurance: Medical, dental, vision, life (100% employee premium coverage on one plan)
• Perks: Daily DoorDash credit; Wellhub Membership (gym networks, wellness apps, coaching); Dog-friendly office