Content Strategist

Job Description

Job Description

Job Overview

Job Title: Principal Content Strategist (Market Research Analyst IV / Senior Content Strategist)

Location: Atlanta, GA (On-site option available) / 100% Remote

Employment Type: Remote

Compensation: $30.00 - $43.00 per hour

Industry: Financial and Payments Technology, Enterprise/SMB Restaurant Solutions

Role Summary

We are seeking an experienced and dynamic Principal Content Strategist to join our growing Content Strategy team. Reporting to the Senior Director of Content Strategy, you will help build a video- and interactive content program from the ground up to serve restaurant customers (both SMB and enterprise). You will be a creative, data-driven storyteller dedicated to growing brand awareness, building trust at scale, and shaping a new brand program through strategic content across multiple channels.

Key Responsibilities

• Develop and implement comprehensive content strategies tailored to drive awareness and build trust with audiences in the restaurant, stadium, and venue sectors.
• Identify new content topics using customer interviews, competitive analysis, and internal council insights with a journalist's instinct for storytelling.
• Plan and produce diverse content formats, including video podcasts, live event webinars, and interactive web pieces.
• Create and manage detailed editorial calendars aligned with distribution teams, organic social channels, paid campaigns, and email marketing.
• Own bi-weekly newsletters that package video content, blogs, and customer stories.
• Interview internal and external Subject Matter Experts (SMEs), incorporating customer voices and proprietary data.
• Manage webinar platforms and CMS to ensure smooth end-to-end attendee experiences.
• Define and implement content models and schemas to standardize structures for scalability.
• Partner with Product Marketing to execute product launch campaigns and landing pages.
• Map content to the buyer's journey and align plans with business goals.
• Leverage AI tools to accelerate content creation velocity and develop new content formats.
• Measure, analyze, and report on content performance to refine topics and messaging.
• Continuously update, optimize, and repurpose content to maintain relevance.
• Monitor the latest content trends to stay ahead of the curve.
  
  

Minimum Qualifications

• 5 years of experience in content marketing, ideally within a tech company (bonus points for e-commerce or point-of-sale experience).
• Proven strategic thinking and ability to drive cross-functional participation and enthusiasm.
• Experience with multiple content varieties (video, webinar, written, interactive) and channels (social, email, campaigns).
• Top-notch research, communication, and editing skills with strong storytelling instincts.
• Strong editorial sensibility, balancing AI-enabled insights with human creativity.
• Proficiency in LinkedIn, Instagram, Facebook, Reddit, YouTube, and TikTok.
• Demonstrated experience working directly with Sales, Product Marketing, and Customer Success.
• Ability to distill complex information into easily understood, marketable content.
• Fluency in revenue marketing basics (lead scoring, content-influenced pipeline, funnel stages).
• Extremely well-organized with impeccable attention to detail regarding editorial calendars and deliverables.
• Ability to thrive in a fast-paced environment with evolving information.
  
  

Preferred Qualifications (Bonus)

• Experience with Copy.AI.
• Experience with interactive content development tools (e.g., Ceros).
• Experience managing a podcast.