Vice President, Marketing & Product Development

About Chase Corporation

Founded in 1946 we have grown to become a global specialty chemicals company that is a leading manufacturer of protective materials for high-reliability applications across diverse market sectors. 

Today we employ nearly 800 people and continue to grow and strengthen our business by employing a related diversification strategy that combines organic growth initiatives with strategic acquisitions. 

Based in Westwood, Massachusetts, USA we operate manufacturing facilities in the United States, Europe, and Asia and continue to invest in our capabilities in order to deliver value to our global customer base demands. 

Role Overview

As a core member of Chase Corporation’s executive leadership team, the Vice President of Marketing & Product Development is responsible for accelerating organic growth, expanding market share, strengthening portfolio performance, and advancing market-led innovation. Reporting directly to the CEO, this leader oversees global Marketing, Product Management, and R&D, ensuring that customer insights, market opportunities, and technology investments translate into profitable commercial outcomes.

Acting as a trusted thought partner to the CEO, this executive will help shape Chase’s long-term growth strategy, identify attractive markets and applications, strengthen pricing and go-to-market capabilities, and improve new-product commercialization. The successful candidate will be a commercially oriented, customer-centric leader who can connect strategy, market insight, product development, and technical execution while building high-performing global teams. For an executive who demonstrates sustained impact, this role offers the potential to assume broader enterprise leadership responsibilities over time.

Key Responsibilities

Commercial Strategy & Growth

• Define a clear commercial and product vision aligned with Chase’s growth strategy and investment priorities.


• Identify and prioritize opportunities to increase revenue, expand margins, enter attractive markets, and deepen customer penetration.


• Partner with the CEO and executive team to translate strategic priorities into measurable commercial outcomes.


• Support strategic planning, acquisition evaluation, commercial due diligence, and integration activities.

Product Portfolio & Market Development

• Lead global product and portfolio strategies across markets, applications, customer segments, and geographies.


• Evaluate market attractiveness, competitive position, growth potential, profitability, lifecycle stage, and investment requirements.


• Provide clear direction on where to invest, grow, reposition, rationalize, or exit.


• Develop differentiated value propositions and go-to-market strategies based on customer needs, product performance, and market dynamics.

Innovation, R&D & Commercialization

• Set the strategic direction for R&D and align the innovation pipeline, product lifecycle, and development priorities with customer needs and commercial growth opportunities.


• Establish disciplined prioritization, stage-gate, resource allocation, and commercialization processes.


• Accelerate technical concepts into scalable, manufacturable, and commercially successful products.


• Partner with Sales, Operations, Quality, Supply Chain, and Finance to drive effective launches and customer adoption.

Marketing, Pricing & Customer Insights

• Develop and execute a global marketing strategy, including planning, budgeting, market intelligence, communications, and performance reporting.


• Build customer, market, and competitive insight capabilities to guide portfolio, pricing, and innovation decisions.


• Partner with Sales and Finance to strengthen pricing strategy, price realization, margin management, and commercial discipline.


• Guide segmentation, channel strategy, brand positioning, product messaging, and sales enablement while maintaining direct engagement with key customers and industry stakeholders.

Team Leadership & Culture

• Build, lead, and develop high-performing global teams across Marketing, Product Management, and R&D.


• Establish clear priorities, decision rights, performance expectations, and accountability.


• Foster a collaborative, customer-focused culture that encourages innovation, commercial rigor, and constructive challenge.


• Strengthen cross-functional alignment and lead effectively through growth, organizational change, acquisitions, and evolving business priorities.

Performance Measurement & Value Creation

• Define and monitor KPIs across revenue growth, market share, pricing, portfolio performance, innovation, and commercialization.


• Track new-product revenue, customer adoption, product profitability, price realization, speed to market, and marketing effectiveness.


• Establish a disciplined operating cadence and champion continuous improvement across strategy, product management, pricing, marketing, and innovation.

Qualifications

• Minimum of 10 years leading strategic marketing, product management, product development, innovation, or related commercial functions within global, growth-oriented organizations.


• Demonstrated success delivering organic revenue growth, market expansion, margin improvement, and portfolio optimization.


• Proven experience leading R&D or technical product development teams through product lifecycle management, commercialization, and new-product introduction.


• Experience developing and executing market, product, pricing, portfolio, and go-to-market strategies, with a strong record of partnering with Sales to improve commercial conversion.


• Proven ability to build and develop high-performing global teams and collaborate effectively with technical and non-technical stakeholders through periods of growth and organizational change.


• Experience with technically complex products, supported by strong financial, analytical, and problem-solving capabilities.


• Exceptional executive presence, communication skills, judgment, and the ability to influence senior leaders, Board members, customers, and cross-functional teams, with high ethical standards and an appreciation for quality, regulatory, compliance, and reputational risks.


• Private equity experience strongly preferred; experience in specialty chemicals, advanced materials, industrial technology, engineered products, or a related industry preferred. Relocation to the Greater Boston area is required and supported.