Sales & Marketing Director – Senior Living

Charter Senior Living of Annapolis – Annapolis, MD
Salary: $80,000 – $85,000/year Bonus Potential
Full-Time Leadership Role

Drive Occupancy. Build Relationships. Make an Impact.

Charter Senior Living of Annapolis is seeking a results-driven, relationship-focused Sales & Marketing Director to lead occupancy growth and community outreach efforts.

This is a high-impact leadership role for a sales professional who thrives in a fast-paced environment, understands consultative selling, and is passionate about helping families navigate important life decisions.

Senior living sales is not transactional — it’s about trust, empathy, and guiding families to the right solution.

Why Join Charter Senior Living

Our mission is simple: To Enhance the Human Spirit — for both our residents and our employees.

We offer a supportive, high-performance culture where strong results are recognized, and career growth is real.

Our Core Values

• Serve with Heart

• Serve with Purpose

• Serve with Courage

• Have Fun While Serving

What We Offer

• $80,000 – $85,000/year performance-based bonus

• Free medical insurance plan available

• Medical, Dental, Vision, and supplemental benefits

• Paid Time Off, Holidays, and Training

• ZayZoon – access your pay when you need it

• Perfect attendance bonus (up to $100/month)

• Employee referral bonus

• Career growth and advancement opportunities

• Stable leadership and strong operational support

What You’ll Do (Key Responsibilities)

Sales & Occupancy Growth

• Own and drive occupancy and census growth

• Convert inquiries into tours, and tours into move-ins

• Conduct high-impact community tours that build trust and close effectively

• Maintain consistent, structured follow-up with prospects and families

• Achieve and exceed monthly move-in and occupancy goals

Lead Management & CRM Execution

• Manage all leads through the CRM system (Apploi or equivalent)

• Ensure timely follow-up and accurate documentation

• Track performance metrics and maintain strong conversion ratios

• Maintain pipeline discipline from first inquiry through move-in

Community Outreach & Marketing

• Build and maintain referral relationships (hospitals, rehab centers, physicians, local partners)

• Plan and execute events, tours, and outreach initiatives

• Represent the community professionally within the local Annapolis market

Customer Experience

• Guide families through the decision-making process with empathy and professionalism

• Deliver a seamless experience from first contact through move-in

• Partner closely with the Executive Director and operations team to ensure successful transitions

What We’re Looking For

• Proven sales experience (senior living, healthcare, or hospitality strongly preferred)

• Track record of meeting or exceeding sales targets

• Strong closing skills and relationship-building ability

• Experience with CRM systems and structured lead follow-up

• Excellent communication, organization, and time management skills

• Highly motivated, results-driven, and professional

• Passion for working with seniors and their families

Why This Role Stands Out

This is more than a sales role — it’s an opportunity to drive meaningful outcomes while achieving measurable results.

You will directly impact:

• Community growth and success

• Family decision-making during critical life transitions

• The overall experience of future residents

What Our Associates Say

• “It truly feels like a family at Charter.”

• “The residents are an extension of my family now.”

• “Charter truly lives their mission and puts people first.”

• “The residents enhance my spirit just as much as I enhance theirs.”

Apply Today

If you are a motivated sales professional ready to grow your career in a purpose-driven, performance-oriented environment, we encourage you to apply.

Qualified candidates will be contacted promptly.