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Sales Engagement Representative

Charter Industries
Kentwood, MI Full Time
POSTED ON 11/21/2025 CLOSED ON 1/19/2026

What are the responsibilities and job description for the Sales Engagement Representative position at Charter Industries?

Company Description

Charter Industries is a supplier of a wide range of high-quality materials and products for cabinetry and furniture, including PVC and ABS edgebanding, plastic and wood laminate, cabinet veneer, molding corners, laminate countertops, t-molding, and functional cabinetry hardware. Known for its extensive selection and competitive pricing, the company supports professionals in the cabinetry and furniture industries with durable and innovative solutions. Charter Industries focuses on meeting customer needs and delivering exceptional value.


Role Description

Our Sales Engagement Representative, will be primarily responsible for engaging with potential business clients and non-active clients through telephone calls to drive sales growth. You will identify and understand client needs, offer suitable products and ensure a positive client experience. Primarily focus will be on achieving sales targets and contributing to overall success of the company.


Duties/Responsibilities

  • Conduct 75-100 daily outbound calls to support customer revenue growth within assigned region
  • Reignite customer relationships and engage with any product promotions
  • Answer inbound calls from established and potential customers requesting information
  • Schedule follow-up calls, meetings, or product presentations
  • Generate and qualify leads to help build sales pipeline
  • Identify customer needs, concerns, or opportunities during calls and rely feedback and insight to sales team
  • Document call outcomes and update CRM systems (HubSpot/Sales Force) with relevant notes and follow-up actions
  • Collaborate with sales team to support business growth
  • Being accountable for profitable sales growth and meeting targeted monthly and annual production goals
  • Be willing to achieve quotas and key performance indicators every day
  • Clear, articulate, and consistent verbal communication that will effectively translate the value proposition to the customer
  • Initiate support for key sales initiatives
  • Other tasks and special projects as assigned by management


Qualifications

  • Outbound calling, lead generation, and sales pipeline management experience
  • Proven experience in sales, business development, and account management
  • Superior salesmanship and demonstrated ability to understand consumer behavior and its relationship to achieving customer solutions
  • Demonstrate the ability to connect with people, customer service orientated with a strong sales mentality and drive
  • Tenacity and persistence on the phone and in written communication
  • Excellent communication, presentation, negotiation skills
  • Proficiency in using CRM software and Microsoft Office Suite
  • Excellent interpersonal skills, with an ability to interface with colleagues and customers at all levels by virtue of professional competence, integrity and personal style
  • An independent, driven, self-motivated, passionate professional who has an exceptional personal work ethic with attention to detail and accuracy
  • Bachelor’s degree in Business, Marketing, or a related field is preferred
  • Experience in the cabinetry or furniture industry is a plus


Benefits

  • Healthcare premiums company paid!
  • Generous company HSA contributions
  • Company paid STD/LTD
  • Company paid leave
  • Paid Time Off
  • 401k and Roth plans with generous company matching
  • Wellness reimbursements
  • Company perks

Salary.com Estimation for Sales Engagement Representative in Kentwood, MI
$82,830 to $111,783
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