Demand Generation Manager

About Charta Health

In an industry where the focus should rightly be on delivering quality care to patients, healthcare providers remain burdened by the complexities of non-clinical operations. Charta is changing that.

We're building the operating system for modern healthcare organizations. Our AI platform streamlines critical workflows across revenue cycle, clinical operations, and administrative functions, helping providers and payers operate more efficiently and deliver better patient care. Backed by Bain Capital Ventures, Charta is on a mission to make every healthcare dollar accountable and every chart accurate, reimagining healthcare infrastructure from the ground up.

About the Role

We’re hiring our first revenue marketer to help build the foundation of our demand engine and generate qualified pipeline as we scale from early traction to market leadership. This role is less about managing predefined programs and more about owning channels, driving high-impact experiments, and building an integrated engine that converts quality leads into pipeline. You will be instrumental in increasing the velocity and efficiency of our marketing funnel, from lead to opportunity.

This is a ground-floor opportunity to shape demand generation at a fast-growing health tech company addressing critical problems in a massive, underserved market.

What you’ll do:

• Take full ownership of performance in key acquisition channels (e.g., paid search/social, content distribution, email nurture), with a mandate to relentlessly test, optimize, and scale what works.
• Design and execute a strategy to significantly grow our organic footprint, focusing on content distribution, SEO, and building high-quality, sustainable lead generation channels.
• Lead the distribution strategy for tentpole content and campaigns across owned, earned, and paid channels to maximize reach and drive quality lead generation.
• Identify friction points in the funnel and quickly devise and launch experiments (A/B tests, new targeting, messaging) to increase efficiency and velocity.
• Ensure all channels—organic content, paid tactics, and events—work together to deliver a cohesive, personalized, and efficient customer journey.

You may be a good fit if you:

• 5 years of experience in B2B Demand Generation, Growth Marketing, or Acquisition Marketing, preferably at a high-growth or enterprise SaaS.
• Know what "good" and "great" look like in digital acquisition and be able to make informed, high-velocity go/no-go decisions on channel spend and strategy.
• Bring deep, hands-on experience in at least one core digital growth area (e.g., Paid Media/Acquisition, SEO/Content Distribution, or Demand Generation Campaigns). While we are spiking in organic, experience in paid acquisition is necessary to understand the competitive landscape and contribute to a balanced marketing mix.
• Highly analytical and comfortable owning metrics such as CAC, LTV, MQL/SQL conversion rates, and channel ROI.
• Hands-on experience with CRM and marketing automation tools. (We use Hubspot!)

What we offer:

• Competitive salary and comprehensive benefits package, including health, dental, vision and life insurance
• Team dinners and snacks in the office to keep you at your best
• Growth opportunities in a fast-paced, innovative tech startup
• Ongoing professional development and access to cutting-edge AI and healthcare tools
• Lively in-person work culture at our SF Headquarters
• $140,000 - $180,000 USD depending on experience equity benefits

Please note that candidates must currently be eligible to work in the U.S. on a full-time basis without additional visa sponsorship by the employer.