Sr. Marketing Manager

Are you a strategic, digitally savvy marketer who thrives on turning insights into action? Do you enjoy building brands, creating meaningful customer experiences, and delivering measurable business results? Are you excited by the opportunity to make a difference in healthcare through innovative marketing?

If so, we'd love to meet you.

Lumexa Imaging is seeking a Senior Marketing Manager to lead integrated marketing strategy and execution for Charlotte Radiology and Carolinas Imaging Services, two leading brands within our outpatient imaging portfolio. This role is ideal for a marketer who combines strategic thinking with hands-on execution and has a passion for leveraging both digital and traditional channels to drive growth.

Reporting to the Senior Director of Marketing, you will partner closely with internal stakeholders, agency partners, and business leaders to build brand awareness, drive patient demand, support physician referral growth, and deliver measurable marketing impact. This position is based in our Charlotte corporate office.

What You'll Do:

Lead Brand Strategy & Integrated Marketing

• Develop market-driven brand strategies informed by customer insights, business intelligence, and competitive analysis.
• Create and execute integrated omnichannel marketing plans that drive awareness, engagement, and patient acquisition.
• Manage a diverse marketing mix, including:
• Digital advertising
• Social media
• Email marketing
• Content marketing
• Events and community outreach
• Sales enablement materials
• Print and traditional media
• Develop compelling customer-focused messaging and creative aligned with business goals and audience needs.
• Support growth initiatives, including new imaging center openings and the launch of new technologies and services.
• Partner with sales teams to develop physician-facing marketing programs and promotional campaigns.

Drive Digital Marketing Excellence

• Lead digital strategy across web, social, CRM, SEO, SEM, content marketing, and emerging AI-driven marketing initiatives.
• Collaborate with agency partners to optimize online performance and customer engagement.
• Identify emerging trends, platforms, and technologies to improve marketing effectiveness and return on investment.
• Evaluate customer journeys and experiences across channels to identify opportunities for improvement.
• Monitor, analyze, and report on key performance indicators to measure campaign effectiveness and business impact.

Champion Data-Driven Marketing

• Utilize customer segmentation, targeting, and analytics to improve marketing performance.
• Apply market research and customer insights to guide decision-making.
• Communicate results and recommendations to leadership through clear reporting and presentations.
• Support implementation of marketing best practices, processes, and measurement frameworks.

Qualifications:

Education

• Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience

• 5-8 years of progressive marketing or brand management experience.
• Strong background in digital marketing strategy and execution.
• Experience developing and executing integrated, omnichannel marketing campaigns.
• Proven success working cross-functionally to achieve business objectives.
• Healthcare, consumer services, or related industry experience preferred but not required.

Knowledge & Skills

• Expertise in brand strategy, customer insights, campaign development, and performance measurement.
• Experience developing creative briefs, content strategies, and multi-channel marketing campaigns.
• Strong understanding of:
• SEO and SEM
• Website analytics (Google Analytics)
• Content management systems (WordPress, Elementor)
• Social media platforms and tools (LinkedIn, Facebook, Instagram, Canva, Hootsuite)
• Email marketing and CRM platforms
• Experience with marketing analytics, KPI reporting, market research, and reputation management platforms.
• Strong project management skills with exceptional attention to detail and deadlines.
• Experience managing budgets, agencies, and external vendors.
• Excellent written, verbal, and presentation skills.
• Ability to thrive in a collaborative, matrixed organization and influence stakeholders across teams.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.

Why Join Lumexa Imaging?

At Lumexa Imaging, you'll have the opportunity to shape the marketing strategy of highly respected healthcare brands while helping patients access important diagnostic services. You'll work alongside talented professionals in a collaborative environment where data-driven thinking, innovation, and creativity are valued and encouraged.

Join us and help bring world-class imaging services to the patients and providers who need them most.