Digital Assets, Manager

The Digital Asset Manager is responsible for the day-to-day operation, governance, and optimization of Hornets Sports & Entertainment’s (HSE) Digital Asset Management (DAM) ecosystem, with PhotoShelter serving as the primary platform. This role oversees the full lifecycle of photo and video assets—from ingestion and metadata tagging to access management, delivery, and long-term archival—supporting all HSE departments and external partners.

Reporting to the Director of Content & Creative Operations, the Digital Asset Manager works closely with HSE Studios, Marketing, IT, and Communications to ensure assets are discoverable, secure, and efficiently distributed. This role balances hands-on asset management with user support, workflow improvement, and system governance. As a secondary responsibility, the Digital Asset Manager may provide photography coverage for select team, community, corporate partnership, and internal events when additional content support is required.

Core Values

HSE Embodies The Following Core Values

• Integrity
• Teamwork
• Competitiveness
• Candor
• Accountability
• Resilience
  
  

Essential Duties & Responsibilities

• Own the day-to-day administration of digital asset systems such as but not limited to PhotoShelter and Mimir, including asset ingestion, metadata standards, taxonomy governance, access controls, and distribution workflows
• Manage the complete photo and video asset lifecycle, including file naming, IPTC metadata tagging, quality control, uploads, delivery, and archival preservation
• Lead preservation and archival cataloging of the Charlotte Hornets historical asset library dating back to 1988
• Ensure assets are consistently categorized, searchable, and aligned with organizational standards through regular audits and quality checks
• Serve as a primary IT Help Desk resource for asset management–related requests, troubleshooting, and user support
• Manage user access and permissions to ensure internal teams can efficiently and securely locate and use assets
• Partner with Communications, Consumer Engagement, and creative teams on special projects and workflow enhancements to improve productivity and user experience
• Review and approve asset uploads from contract contributors and third-party vendors, ensuring compliance with approved metadata, naming conventions, and upload processes
• Support integrations and workflows between PhotoShelter and related tools (e.g., Workfront, OneDrive, Dropbox, FTP solutions, AP Images, CatDV)
• Provide photography coverage for select team, community, corporate partnership, and internal events as assigned.
• Capture and edit still photography consistent with organizational brand standards.
• Assist with game-day or event coverage during periods of increased content demand.
• Ensure photography captured by the organization is properly archived, tagged, and incorporated into the DAM system.
• Support freelance photographers and content contributors by ensuring adherence to established file delivery standards.
• Champion continuous improvement with a focus on operational controls, information security, and risk management
• Document processes, standards, and best practices for DAM usage across the organization
• Perform other duties as assigned
  
  

Required Skills, Experience And Abilities

You will need to demonstrate the following competencies to be successful in this role:

• Bachelor’s degree or equivalent experience in Library Science, Information Science, Archival Science, Communication Management, Marketing, or a related field (preferred, not required)
• Strong experience working with Digital Asset Management systems, with hands-on responsibility for metadata, governance, and user access (PhotoShelter experience strongly preferred)
• Deep comfort working with large-scale media libraries, including still photography and video assets
• Extensive knowledge of macOS environments
• Working knowledge of Adobe Creative Cloud and modern photo/video production workflows
• Familiarity with audio, video, and image file formats, containers, codecs, and delivery standards
• Exceptional organizational skills and attention to detail, paired with the ability to think strategically about long-term asset management
• Ability to manage multiple priorities and projects in a fast-paced, deadline-driven environment
• Strong analytical skills with the ability to identify inefficiencies and implement process improvements
• Excellent written and verbal communication skills; ability to collaborate effectively across technical and non-technical teams
• Proven problem-solving skills and comfort navigating unique or ambiguous situations
• Strong time management, adaptability, and openness to feedback
• High level of professionalism, discretion, and commitment to confidentiality
• Availability to work a variable schedule, including nights, weekends, holidays, Hornets home games, and arena events as needed
  
  

Additional Information

This is a full time benefit eligible position. HSE is dedicated to creating and upholding a welcoming environment that celebrates diversity.

HSE provides valuable benefits and competitive time off policies to help you and your family lead healthy, balanced lives.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All requests for medical or religious accommodations to perform the stated job duties will be considered.