What are the responsibilities and job description for the Coordinator - Marketing Activation & Events position at Charlotte FC?
JOB TITLE: Coordinator - Marketing Activation & Events CLTFC
DEPARTMENT: Marketing
REPORTING RELATIONSHIP: Reports to Manager-Marketing Activation
STATUS: Full-Time (Exempt)
About Charlotte FC
Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit CharlotteFootballClub.com.
Position Summary
The Marketing Activation & Events Coordinator will play a critical part in the planning and execution of non-matchday events to engage our fan base at large across the Carolinas, along with delivering the best-in-class atmosphere on matchdays. This role will serve as a project management lead who helps drive a variety of projects and events from ideation to execution, ensuring efficient processes along the way via cross-functional collaboration. The Marketing Activation & Events Coordinator will also play an active role in developing the event and influencer marketing strategies for the Club. Charlotte Football Club is seeking a highly motivated, hyper-organized, innovative individual who has experience in the fan engagement/event management field.
Primary Responsibilities
- Lead the planning and execution of assigned club-owned events and fan development activations to build fan-centric experiences that drive engagement, optimize lead generation, integrate partners, promote ticket sales, build fan loyalty, and expand the Club’s reach.
- Support the planning and execution of large-scale, club-owned brand events.
- Assist in the management of the club-wide event calendar.
- Lead the planning and execution of viewing parties, in collaboration with the Partnerships Marketing team.
- Lead assigned matchday fan experience marketing initiatives and provide support for others, including pre-match/post-match activations and events, and gate giveaway planning and distribution.
- Compile, compose and circulate event and matchday schedules and recaps.
- Collaborate with the Partnerships Marketing team to execute the official Bar Network program.
- Support the Grassroots Marketing & Fan Engagement team to drive influencer campaigns and activations around our events and matches.
- Assist with management of interns and their daily roles and responsibilities.
- Assist Grassroots Marketing team with the execution of grassroots activations and initiatives designed to drive brand awareness and grow the fan base.
- Work alongside Marketing team to support marketing efforts and assist with collaborating on social campaigns, email marketing messaging, ticket sales promotions, and building the gameday experience.
- Assist with day-to-day planning and project management of all programs and events.
- Work across multiple internal departments to help execute initiatives and events.
- Responsible for building and maintaining cross-departmental relationships.
- Work with internal clients to drive campaign performance from ideation to execution.
- Create and manage project plans and timelines to deliver marketing campaigns on time.
- Track and record metrics throughout all campaigns.
- Grow fan affinity & fan sentiment; Deliver talked about events & experiences across the enterprise both on gameday / match day and year-round.
- Evolve existing and create new products, services & benefits that fans value.
- Grow the brand regionally, nationally, and globally & ultimately become one of the most loved brands in sports.
- Additional related duties as assigned.
Qualifications
- Bachelor’s degree in marketing, sport management, events, or a related field required.
- 2-3 years of marketing or events experience.
- Must have a valid US Driver’s license.
- Must pass pre-employment screens.
- Account management, event management and client-facing experience preferred.
- Soccer knowledge preferred.
Skills for Success
- Strong work ethic and attention to detail.
- Strong project management skills with analytical and problem-solving skills.
- Strong verbal and written communication skills.
- Works well within in a collaborative, team-driven, and goal-based environment.
- Works well under pressure while maintaining a positive attitude.
- Must be a team player, reliable, and dependable with a can-do attitude.
- Must maintain complete confidentiality of privileged, and/or sensitive information.
- Ability to prioritize workload to manage time and tasks while ensuring on-time delivery.
- Willingness to work in a dynamic, fast-paced environment that requires flexibility and agility.
- Must possess strong customer service skills.
- Must, at all times, display the character and values of the Tepper Sports & Entertainment brand.
Work Environment and Physical Requirements
- This position operates in a professional office environment and outside in a stadium
- facility.
- This role routinely uses standard office equipment such as computers, phones, photocopiers, etc.
- Local travel to events may be required.
- This position typically works a minimum of 40 hours per week.
- Must be able to work all Charlotte FC home matches.
- Must be able to lift and carry up to 30 lbs.
- Ability to remain sitting for up to 8 hours at a desk and computer.
- Ability to remain standing/walking for up to 8 hours.
- Ability to climb stairs.
- Ability to work both indoors and outdoors, and endure weather conditions, including rain, wind, high and low temperatures, etc.
- Must be able to work in non-traditional settings, and work non-traditional hours including nights, weekends, and holidays.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.