Receptionist / BDC Representative

Job Title

Receptionist / BDC Representative

Location

Charlevoix, MI

About Us

Charlevoix Auto is a customer-focused dealership serving the Charlevoix area with a commitment to professional service, clear communication, and a welcoming showroom experience. Our team operates with strong processes and high standards for every customer interaction—whether in person, by phone, or online.

Position Overview

We’re hiring a Receptionist with split BDC duties to serve as the first point of contact for customers and to support lead handling, follow-up, and appointment setting. This is a high-visibility role that blends front desk professionalism with CRM discipline, customer follow-up, and daily operational support.

Key Responsibilities

VIP Check-In & Showroom Experience

• Greet each customer promptly and professionally upon arrival
• Verify and update customer information in the CRM
• Add customers to the daily traffic/desk log and maintain accurate visit records
• Register customers using approved identification methods (customer ID or driver’s license) in accordance with dealership policy
• Direct customers to current in-store promotions or check-in tools (as applicable)
• Coordinate and assist with manager and salesperson introductions for appointments and walk-ins
• Maintain showroom readiness: coffee/water/snacks refreshed, merchandising tidy, and customer areas clean and organized
• Ensure appointment/delivery board and daily traffic log are displayed and maintained correctly

Reception & Phone Management

• Answer and route incoming calls in a designated, professional manner
• Provide a welcoming, helpful first impression for all visitors and callers
• Update internal contact sheets and communication lists as team members are added

BDC Support (Split Duties)

• Support lead handling and follow-up for inbound internet inquiries and missed calls
• Make outbound calls, texts, and emails to confirm appointments and re-engage unsold opportunities
• Set, confirm, and manage appointments with a focus on show rate and quality handoffs
• Maintain clean CRM notes, statuses, tasks, and activity tracking for accountability

CRM, Website, and Data Management

• Enter all showroom visitors and customer interactions into the CRM
• Complete end-of-day reconciliation for missing or incomplete CRM data
• Verify desk logs and appointment schedules are accurate and updated for the next business day
• Assist with website updates such as inventory photos, trade-in photo updates, and staff photo updates as assigned
• Verify photos and updates are posted correctly and maintain professional presentation standards

Customer Relations, Retention, and Office Support

• Assist with customer relation calls after visits or sales as directed
• Follow up on “we owe” items and provide timely updates to management
• Support administrative tasks as assigned, which may include:
• DMS data entry and report preparation/distribution
• Mail and package organization, routing, and check pick-up support
• Office supply ordering and basic vendor coordination
• Dealer plate log tracking and vehicle key management procedures
• Bank deposit support, petty cash balancing, and check requisitions (as assigned)
• Monthly lot/inventory audit support to ensure documentation accuracy (as assigned)
• Ensure all communication and data handling comply with dealership policies and procedures

Qualifications

• 1 year of receptionist, BDC, call center, or customer-facing experience preferred (dealership experience is a plus)
• Strong phone presence with professional communication and customer service skills
• Comfortable balancing front desk responsibilities with outbound follow-up activity
• Strong attention to detail for CRM/DMS entry, logs, and documentation
• Organized, dependable, and able to multi-task in a fast-paced environment
• Basic computer proficiency; CRM/DMS experience preferred
• Schedule flexibility including some evenings and weekends as needed

Why Join Us

• High-visibility role with direct impact on customer experience and appointment volume
• Structured processes and leadership support to help you succeed
• Opportunity to grow into BDC leadership, customer relations, sales support, or administrative roles
• Professional, team-first environment with clear expectations and accountability

Benefits

• Competitive compensation
• Medical, dental, and vision coverage options
• Paid time off and paid holidays
• 401(k) retirement plan options
• Employee discounts and dealership perks
• Ongoing training and development

How to Apply

Submit your resume and a brief overview of your customer service and phone experience through the platform where you found this posting. Qualified candidates will be contacted for next steps.

Pay: $17.00 - $24.00 per hour

Benefits:

• Employee discount
• Health insurance
• Paid time off
• Paid training

Work Location: In person

Salary : $17 - $24