What are the responsibilities and job description for the Senior Offline Marketing Associate position at Charles Tyrwhitt Inc?
Job Title: Senior Offline Marketing Associate
Reports To: Head of US Offline & Partnerships
Department: Marketing – North America & Europe
Location: New York Office
Role Summary:
We are seeking a proactive and detail-oriented Senior Offline Marketing Associate to support the planning, execution, and performance analysis of offline marketing campaigns across the USA, Germany, and New Markets. Working closely with the Head of US Offline & Partnerships, you will manage agency and partner relationships, coordinate with internal stakeholders, and deliver impactful campaigns across channels including Direct Mail, Out-of-Home, Print, Radio, CTV, Brand Partnerships, and emerging acquisition channels. This role is ideal for a results-driven marketer with experience managing campaigns from planning through execution and reporting in a fast-paced environment.
Key Responsibilities:
- Manage the planning and execution of offline marketing campaigns across the USA, Germany, and New Markets including Direct Mail, Out-of-Home (digital and print), press advertising, media inserts, parcel inserts, Connected TV (CTV), radio, brand partnerships, and emerging acquisition channels.
- Partner closely with the Head of US Offline & Partnerships to develop campaign plans, budget allocations and forecasts.
- Manage relationships with media agencies, data bureaus, data co-ops (Epsilon and Wiland), and other external partners to support campaign planning, prospecting strategies, media bookings, and execution.
- Create campaign briefs based on media plans and coordinate with Creative, Print, and Digital teams to deliver campaigns successfully.
- Develop creative briefs and work with design and artwork teams to deliver high-quality campaigns that align with brand guidelines.
- Manage campaign setup, including offer code and URL briefs, ensuring everything is checked and approved before launch.
- Monitor offline channel performance and maintain reporting dashboards, providing weekly updates, performance analysis and actionable insights to the wider marketing team and leadership stakeholders.
- Support the testing, evaluation, and rollout of new channels, partnerships, and strategic initiatives, including pilot programs and emerging offline marketing opportunities.
- Act as a key point of contact across internal teams and external partners, ensuring strong communication, effective project management, and successful campaign delivery.
Required Skills and Experience
- 4 years of experience in marketing, with a strong background in campaign management, offline media, and cross-functional project coordination.
- Experience managing offline marketing channels such as Direct Mail, Out-of-Home (OOH), Print, Radio, CTV, and Brand Partnerships.
- Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Experience working with media agencies, vendors, and external partners.
- Strong analytical skills with experience monitoring campaign performance, reporting on results, and providing actionable insights.
- Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams.
- Experience developing creative briefs and coordinating with Creative, Design, Production, and Digital teams.
- Strong attention to detail and ability to ensure accuracy across campaign setup, approvals, and execution.
- Proficiency in Microsoft Excel and PowerPoint; experience with Asana is a plus
- Self-motivated, organized, and able to thrive in a fast-paced environment.
*As required by law, this role can reasonably be expected to pay a base salary anywhere between $90,000-$95,000 per year. This is dependent upon experience related to the role*
Who we are
Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.
That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.
With a unique product offering delivered with exceptional customer service, Charles Tyrwhitt is a world-known, well-loved London-based brand with stores throughout the United Kingdom, France, and the United States. Our Global Head Office is in London Bridge, where our teams that support our online presence in North America, Canada, Europe and Australia are based. We have a small Manhattan office for our US Partnerships and US Retail support teams, and our Distribution Centre and Contact Centre are based in Milton Keynes.
At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We’re taking a good hard look at our social and environmental impact, and always looking for ways to be better.
‘I am Proud and Free to be me!’
When it comes to our people, we really do “Give a shirt”.
Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.
Salary : $90,000 - $95,000