What are the responsibilities and job description for the Sales Counselor position at Charles E Smith Life Communities/Hebrew Home?
ABOUT CHARLES E. SMITH LIFE COMMUNITIES
Charles E. Smith Life Communities (CESLC) is a faith-based nonprofit senior services organization located in Rockville, Maryland, delivering quality care and meaningful life experiences to older adults with dignity and compassion rooted in Jewish values. Our team of over 1,000 members represent a very wide range of cultural backgrounds, ethnicities, and faiths.
OUR SALES COUNSELOR POSITION- ASSISTED LIVING
The primary focus for our Sales Counselor is leading and executing the sales and marketing efforts, lead generation, and cultivation to achieve the key results for the assigned residence.
The Sales Counselor is supervised by the Sales Manager and works closely with executive directors, department managers, directors, residents, families, referral sources, community and other sales team members as needed. This position has no direct reports.
LOCATION
This position is based at 6121 Montrose Rd, Rockville, MD
SHIFTS & STATUS
This is a FULL TIME, Salaried position.
PRIMARY RESPONSIBILITIES
- Manage sales of Landow House assisted living services.
- Effectively communicate to prospective residents and their families CESLC’s continuum of care and value proposition.
- Maintain knowledge of all CESLC services and products to provide accurate and timely information for prospective leads.
- Maintain knowledge of key admissions criteria/processes as related to decision points for prospective candidates.
- Achieve positive results and occupancy targets through community tours, emails, calls outs and overall lead nurturing.
- Fully utilize WelcomeHome customer relationship management tool.
- Meet or exceed daily, weekly and monthly targets for call in/outs, tours, presentations, conversions to tours, conversions to deposits, and conversions to move-ins.
- Manage all incoming inquiries in alignment with CESLC inquiry, lead nurturing to close process.
- Acquire all necessary documentation required for move in and share with necessary departments as required.
- Prepare leases and other required paperwork and complete with the prospect prior to move-in.
- Develop and maintain relationships with key referral sources in the marketplace.
- Maintain a collaborative working environment with management, staff, residents, families, visitors, volunteers, the public and other professionals. Other sales and marketing team members are expected to work collaboratively in a mutually supportive environment with focus on Team Goals.
- Develop in coordination with your Executive Director and Director of Sales a Quarterly Sales and Marketing Plan.
- Execute external sales marketing activities as determined by the sales and marketing plan.
- Provide support to Director of Sales in managing events for potential prospects and referral sources in coordination as determined by your sales and marketing plan.
- Provide support to Sales Counselors from other CESLC Communities for vacation, sick time and as requested, in coordination with your Director of Sales.
- Meet and achieve sales performance goals quarterly and annually.
- Other duties as assigned by the Director of Sales.
- Serve on, participate in and attend various committees of the organization as appointed.
- Actively contribute in all meetings to assist in process improvement and improvement of customer services and experiences.
EDUCATION & EXPERIENCE
- Must possess, as a minimum, a bachelor’s degree in marketing, public relations or related human service field or equivalent experience.
- 3-4 years sales experience promoting services and providing community outreach for a long-term care provider, senior housing entity or related health care organization.
- Documented history of meeting sales and census goals.
- Fluency in MS Office products: MS Word, MS excel, MS PowerPoint, MS Outlook.
- Exceptional demonstrated written and oral communication skills in the English language.
- Temperament suitable to working in what can be a fast-paced, deadline-oriented environment.
- Exceptional recognition of ethical and legal requirements of confidentiality in handling of sensitive information and situations.
BENEFITS & PAY
As a Sales Counselor you will enjoy our competitive total rewards package:
- Health, Dental and Vision Benefits- starts the 1st of the month following your start date.
- Competitive PTO Plan
- 403(b) Plan
- Employer paid AD&D Insurance
- 401(a) Pension Plan with employer match
- Tuition Reimbursement
- FREE PARKING
- Proximity to public transportation
- Employee Assistance Program services provided for to you and your family.
- posted 8/6/2025
VACCINATION POLICY
As a dedicated provider to Senior Living Care our facility requires all hired associates to provide proof of vaccination records, including two doses of MMR, two doses of Varicella, and a Negative TB screen before the start of employment. Another source of documentation that can be accepted is a Titer or Lab test that expresses proven immunity to the following diseases. Upon employment our Talent Acquisition team will provide additional details regarding CESLC vaccination policy.
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