What are the responsibilities and job description for the AV Sales Account Manager position at Charisma Event Productions?
We are hiring an AV Sales Account Manager to manage warm inbound leads and develop new outbound sales opportunities. In this role you will respond quickly to client inquiries, prospect new business, scope and price events, build quotes in Lasso, present proposals, close profitable business, and stay involved with clients through the planning and event process alongside the Production Manager to help ensure a successful experience.
You should understand AV and live events (conferences, fundraisers, concerts) well enough to ask smart questions, propose appropriate solutions, and protect margins, while collaborating with the owner and production team on larger or more complex shows. This is a polished, client-facing role for someone who enjoys consultative selling, building relationships, and staying lightly involved after the sale to drive repeat business and referrals.
Schedule- Hybrid role with a mix of in-office and remote work
- Regular in-person site walks, client meetings, and select strategic events
- Respond promptly to warm inbound leads from phone, email, website inquiries, and referrals
- Run discovery conversations to understand event goals, technical needs, budgets, and venue considerations
- Build AV quotes in Lasso that align with client needs and profitability targets, primarily for small and mid-sized events
- Independently quote straightforward shows; collaborate with the owner and production team to validate labor, equipment, and vendor needs on larger or more complex events
- Work with the owner on more complex opportunities, including strategy, solution design, and joining key client meetings
- Own the sales process by presenting proposals, revise scope as needed, and move opportunities through to signed contract with payment follow-ups as needed, with support from the admin team as needed
- Stay lightly involved post-sale through check-ins, upsell conversations, and support for order changes, while the Production Manager runs planning and execution
- Maintain accurate sales data, pipeline activity, communication records, and forecasting in Lasso and related systems
- Generate new business during slower periods through personal prospecting, networking, past-client follow-up, and outreach to venues, partners, and strategic accounts
This role is primarily focused on converting warm inbound leads into booked business, but also contributes to net new revenue when inbound volume is lighter. You create additional opportunities through outreach, relationship-building, past-client reactivation, venue and partner connections, industry networking, and strategic follow-up. This is not a pure high-volume cold-calling role, but it is also not passive inbound-only.
Must have
- 2–5 years of B2B account management or project-based A/V sales experience. Demonstrated ability to run discovery calls, present solutions, manage a pipeline, and close business
- Comfort talking with clients about AV/live events and willingness to deepen that knowledge
- Strong communication, follow-up, presentation, and relationship-building skills
- Organized and detail-oriented, with strong habits around CRM/quoting tools and documentation
- Ability to learn and follow an existing sales process while contributing improvements over time
Nice to have
- Direct experience in AV or live event production sales, especially for corporate events, conferences, galas, and fundraisers
- Experience scoping and quoting AV or production work that includes both gear and labor
- Familiarity with labor calculations, install timing, and production flow, with interest in learning our standards for labor and margin
- Experience working with production/technical teams and understanding how shows are installed and run
- Experience managing outsourced vendor bids and incorporating subcontractor scopes into proposals
- Ability to create simple 2D visuals using Canva or similar tools. Bonus if you can use Vectorworks.
- Experience using CRM and quoting systems; Lasso experience is a plus
- 10 days PTO per calendar year
- 8 paid holidays and 4 sick days per year
- Mileage reimbursement
- 401(k)
- Company laptop and VOIP service provided
- Flexible schedule with Hybrid work setting
Culture and Core ValuesOur company is built around these core values: Lead with Charisma, Service Above Self, Extreme Ownership, World Class Professionalism, and Organized Ninjas. Warm, friendly, team-oriented people do well here. We care about creativity and unique designs that truly serve the client, and about creating joy for clients through an incredible experience. This role works closely with the owner and supports other team members who are also quoting, sharing knowledge, and helping elevate the whole team. Attitude matters as much as skill: we want someone who leads with charisma, has a great attitude, and is the kind of person clients and teammates enjoy being around.