Sales Development Representative Level I

Title: Sales Development Representative (SDR) Level I

Purpose: 

As a Sales Development Representative (SDR) at CharacterStrong, you are an essential contributor to our Sales Team. In partnership with Sales Representatives, you help fuel growth by nurturing early-stage leads, responding to inquiries, and creating new opportunities within your territory. Your work directly supports revenue goals by ensuring every lead receives timely, value-driven engagement. Through consistent follow-up, clear communication, and documentation, as well as strong relationship-building, you help schools and districts understand how CharacterStrong’s solutions can meet their needs. In addition to driving pipeline, you bring a proactive mindset and comfort with technology to streamline workflows, strengthen team collaboration, and advance CharacterStrong’s mission of supporting student and educator well-being.

CharacterStrong’s Background & Mission 

CharacterStrong, a FullBloom Company, is a fast-paced, tech education company that makes PreK-12 digital, social-emotional learning curricula and offers professional learning opportunities to support schools with implementation. There’s currently a team of more than 90 full-time employees and over 30 contractors and interns collaborating to bring this work to life. Our mission is to create a more loving world by equipping educators with tools to teach the critical social, emotional, and character skills necessary to foster a more empathetic, connected, and generous world. In less than 10 years, our aim is to have reached 50 million students and over 2 million educators. We were ranked by INC. as the 449th fastest-growing private company in the country.

At CharacterStrong, you will have the opportunity to positively impact education, both in the United States and internationally. CharacterStrong employees offer their innovation, dedication to excellence, and compassion to help produce transformational curricula and professional learning for educators.

CharacterStrong’s Company Values & Norms

• We Produce Excellence - Producing timely, quality results and consistently asking the question, “How can we make this 1% better?”
• We Take Full Ownership - Taking initiative to drive work forward, demonstrating responsibility when things do not go according to plan, and being proactive in closing identified gaps.
• We Practice Kindness - Exercising inclusion, care, and empathy with others, balancing honesty with compassion, and cultivating the well-being of self and others.
• We Problem-Solve - Identifying issues, analyzing for understanding, and taking action to implement the best possible solution.

SDR Responsibilities

• Pipeline Generation & Outreach
  • Conduct timely follow-up on all quote requests within your territory and call leads to maximize conversion opportunities for CharacterStrong’s products and services.
  • Meet or exceed activity expectations, including daily/weekly call volume, emails, sequences, and meeting-set metrics.
• Sales Enablement & Strategy
  • Work with reps in your territory to develop and execute strategies that meet and exceed monthly, quarterly, and annual revenue goals.
  • Support targeted campaigns, event follow-ups, and conference promotion to increase lead volume and accelerate deals.
• Customer Relationship Management
  • Build strong relationships with district stakeholders by understanding needs and providing meaningful solutions.
  • Maintain accurate forecasting and reporting of pipeline progression.
• Collaboration & Continuous Improvement
  • Bring forward ideas that enhance team performance and contribute to company growth during weekly, quarterly, and annual meetings.
  • Assist with special projects such as event-driven outreach, web-lead engagement, and leadership-initiated communication efforts.
• Other Duties:
  • Performs other duties as assigned.
    
    

Professional Characteristics

• Demonstrates inclusion, care, empathy, and honest communication while maintaining strong relationships.
• Shows initiative and accountability, taking ownership of results and proactively addressing challenges or gaps.

Required Qualifications

• Strong relationship-building skills
• Effective written and verbal communication skills 
• Self-starter who is comfortable working independently
• The ability to both call and email prospective customers on a daily basis.
• Extremely organized and consistent with strong attention to detail.
• Thrives in an upbeat, fast-paced environment.
• Produces timely, quality results and consistently asks the question, “How can I make this 1% better?”
• Bachelor's degree preferred.
• Preferred: Efficient with CRM’s, Google and Microsoft Suite applications, and other business apps like: Slack, Zoom, Notion, HubSpot 
  

Benefits

• Laptop computer and other needed equipment
• Education & Tuition Reimbursement up to $1,000 annually
• 401(k) Savings Plan with employer contribution
• Medical, Dental, & Vision Insurance
• Company-Paid Life, AD&D, and Disability Insurance
• Employee Assistance Program, Mental Health Support, and Well-Being Programs
• 3 weeks Company-Paid Parental Leave 
• Flexible Time Off, 6 Paid Sick Days, 11 Paid Company Holidays
  

Additional Information

CharacterStrong views diversity and the unique ways team members establish connections with our student and educator populations as an asset. Our goal is to ensure we have a team at CharacterStrong which reflects the diverse student population we serve.

CharacterStrong is an equal opportunity employer. We provide for fair treatment of all employees based on merit. In accordance with applicable law, race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions, sexual orientation, gender identity or expression, and transgender status), marital status, religion, age, disability, genetic information (including testing and characteristics), service in the military, or any other characteristic protected by applicable federal, state or local law does not affect employment opportunities or practices such as hiring, promotion, development opportunities, pay, or benefits. CharacterStrong complies with all applicable federal, state, and local labor laws.