What are the responsibilities and job description for the Digital Marketing and Communications Manager position at chapman?
The Digital Media and Marketing Manager for the Schmid College of Science and Technology works closely with key stakeholders to develop and implement a comprehensive marketing strategy to elevate Schmid’s public profile and to promote the school’s research activity, programs, faculty accomplishments, and other programs and events to students and external audiences. This position supports the overall marketing strategy, branding, and messaging of Schmid College of Science and Technology at Chapman University.Working with the Dean, LeadershipThe Cabinet, Staff, and Office of Strategic Marketing and Communications (SMC) develop and implement marketing goals, identify and communicate with target audiences, craft messages for specific programs, and orchestrate tactics to deliver these messages. Creates collateralthat is adherent to brand guidelines, provides content for websites, events, blog, social media channels, and printed publications. Manages college's social media channels and tracks the creation of, and/or updates to, marketing collateral and publications for the college, includingevent invitations, postcards, programs, brochures, electronic newsletters, email blasts, advertisements, digital displays, posters, and promotional giveaway items. This role requires supervising student workers and delegating tasks appropriately. Manages content for the blog, website, and publications. Assists with college, alumni, and outreach events as needed. Manages appropriate images for marketing use and coordinates photography when necessary. Aids with administrative duties as needed. This position requires the ability to work some evening and weekend hours to attend events for job-related functions. Other duties as assigned.