What are the responsibilities and job description for the Manager of Demand Generation position at Channelscaler?
Salary: Were looking for our next Channel Champion to join the team as Manager of Demand GenerationAbout ChannelscalerChannelscaler is transforming how companies scale through their partners. Our AI-powered platform automates and simplifies partner engagement from onboarding and incentives to performance tracking helping vendors and partners grow faster together.With one unified system, companies manage their entire partner lifecycle with ease and clarity. Were building a category-defining company rooted in expertise, empathy, and innovation and were just getting started.About the RoleAs the Manager of Demand Generation, reporting to the SVP of Marketing, youll help drive our next stage of growth by improving how we design, execute and optimize programs that generate qualified pipeline through account-based marketing (ABM) and other digital demand strategies focused on our enterprise prospects.This is a hands-on role for a strategic operator someone who loves building and testing programs, measuring impact and collaborating cross-functionally with sales, customer success, product and partner teams. This role is critical to Channelscalers growth strategy and will directly impact our ability to meet and exceed our FY26 ARR goals.ResponsibilitiesIn this role, youll focus on delivering results that move both the team and company forward:Build andrun an integrated demand generation engineDesign and execute multi-channel campaigns that combine paid, owned and earned tactics to drive awareness and pipelineLead the account-based marketing motion from audience selection to orchestration to measurement and optimization Optimize the full sales funnelPartner with Sales andRevOps to optimize the end-to-end funnel, ensuring smooth lead handoff and accurate attributionBuild and optimize automated nurture campaigns that convert, segmenting by persona, stage, need state and engagementContinuously test, analyze and improve conversion rates across each stage of the funnel Collaborate cross-functionallyWork closely with Product Marketing, Customer Marketing and Content to align messaging, and creative to buyer pain pointsPartner with Sales to align ABM programs to outbound efforts and feedback loopsMeasure, analyze and reportTrack performance across channels, report on ROI, CAC, pipeline contribution and conversion ratesWhat Success Looks LikeAchieves or exceeds quarterly qualified pipeline generation goals Delivers 35 pipeline-to-spend ROI across all paid and owned channels.Improves MQL SQL conversion rates by 15% within the first two quarters.Launches new ABM and partner marketing programs that contribute at least 20% of total pipeline.Builds a repeatable reporting and attribution model that drives confident GTM decision-making.QualificationsRequired:5 years of B2B demand experience, ideally in SaaS or technology environments Proven experience building and scaling ABM programs with measurable pipeline impactHands-on experience in digital demand channels such as LinkedIn ads, Google ads, content syndication, SEO, retargetingExperience with marketing automation and optimizing the lead flow and sales funnelStrong analytical mindsetwith the ability to interpret campaign and channel data and make optimization decisionsA collaborative, curious and proactive team players who loves testing, learning and iteratingPreferred (nice to have):Experience in channel, ecosystem, or partner-led GTM environments.Familiarity with marketing attribution models and multi-touch campaign measurement.Comfortable operating in a high-growth, remote-first environment.Location & Work EnvironmentChannelscaler is a remote-first company with team members across the U.S., Ireland, India, and the U.K. For this role, we prefer candidates based inthe U.S. EST time zone.Minimal travel expected (10%-15% annually).What We OfferWe thrive in a collaborative, growth-oriented environment that values curiosity and ownership.Competitive base salary and performance-based bonus or commission (where applicable)25 days of paid time off annually12 dedicated training days per year for professional developmentPaid parental leaveHealth insurance (PPO and HSA plan options)401(k) matchFully remote work environment with flexible hoursAnnual team offsites and opportunities for in-person collaborationEqual Opportunity EmployerChannelscaler is an equal opportunity employer. We believe that diverse teams create better outcomes. We celebrate diversity and are committed to creating an inclusive environment for all employees, including those with disabilities. If you require a reasonable accommodation to complete any part of the application or perform the essential functions of the job, please contact HR@Channelscaler.com.This role is critical to Channelscalers growth strategy and will directly impact our ability to meet and exceed our FY26 ARR goals.