Event Strategist

Channel Impact is a channel specialty firm that helps companies of all sizes achieve route-to-market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

Channel Impact is seeking an experienced Event Strategist to join our winning team. In this role, you will play a role in enhancing our clients' overall event marketing effectiveness and reach on the global events strategy team. The ideal candidate will have experience in event strategy and experiential marketing, with strong presentation and communication skills.

This is a full-time, salaried position with benefits for a remote worker within the United States.

What you will be doing:

Event portfolio planning: You’ll help to develop an event portfolio that ensures we are taking the most strategic approach to our event marketing investments. Key responsibilities include:

• Develop and maintain a deep understanding of our clients' business and marketing goals
• Become an embedded and knowledgeable member of our stakeholder teams
• Support in the development of our Marquee and Industry Event (MIE) strategy and plan that is strongly aligned with business/marketing priorities
• Conduct event research for new and developing portfolios, like AI
• Define the right level of participation for each event and lead the contracting process for your given events
• Establish and nurture relationships with our event producers and manage the event re-sign process

Event Experience Design: Once we’ve defined the right mix of events, you’ll lead the building of the strategic blueprint for the program at the event level. Responsibilities include:

• Establish event goals and measurable objectives
• Identify target audience(s) and their key careabouts
• Define the impact we need to have on our audience targets
• Define the pre-, during, and post-event customer journey touchpoints that best map back to our goals and objectives
• Develop the event measurement framework that ties back to key success measures that are important for marketing
• Ongoing consultation during planning as a member of the Global Customer Events team, working closely with the Program Lead and Audience Engagement Lead

Event Portfolio Management and Nurturing: The event portfolio requires ongoing support throughout the year to ensure that we’re taking the most thoughtful approach to our event investments. Your responsibilities will include:

• On-site event audits
• Industry trends and best practices
• Performance management and reporting
• Ongoing event producer outreach and relationship management
• Competitive and partner analysis
• Alignment with the clients' key marketing campaigns
• Acquisition integration, if applicable

What you bring:

• 10 years of experience in event strategy and experiential marketing within the high-tech industry(Required)
• You have strong PowerPoint Skills and are tech-savvy (Required)
• You are a problem-solver and idea-generator
• You have a strong ability to manage and influence key stakeholders
• You understand the importance of relationship building and nurturing within our Global Events, multi-agency and stakeholder communities, fully embracing the concept of ‘one team’
• You are a strong facilitator and storyteller, with the ability to engage and influence across all job levels within the organization.
• You understand the importance of delivering measurable impacts, leveraging data to help drive fact-based decision making
• You bring a wealth of industry trends and knowledge to the team, and are passionate about staying on top of future trends
• You have a positive approach, a collaborative mindset, and proactively contribute your own ideas
• Proven ability to think strategically, communicate clearly, think conceptually, deal with ambiguity, drive clarity for the team, and work under pressure
• Strong written communication and presentation skills, executive presence, and the ability to build meaningful relationships with cross-departmental stakeholders
• Bachelor's degree in Marketing, Communications, or related field

Our Benefits:

• Competitive compensation commensurate with experience
• Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life, and AD&D insurance
• Flexible paid time off
• Paid holidays
• 401k & Company Match
• Learning & Development Stipend
• Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.