SEO Marketing Specialist - Backwoods Adventure Mods

Description

About Us
Backwoods Adventure Mods is a fast-growing company specializing in high-quality aftermarket parts for vans, trucks, and adventure vehicles. Our passion is helping customers gear up for the outdoors with innovative, durable products designed for the road less traveled. We are a close-knit team of outdoor enthusiasts who bring that same spirit of adventure and grit to everything we do.

Position Overview
We are looking for a motivated SEO Specialist to join our marketing team. This role will focus on improving our organic search visibility, driving qualified website traffic, and helping outdoor adventurers discover Backwoods Adventure Mods online. The ideal candidate is detail-oriented, data-driven, and creative, with a solid understanding of SEO best practices and a passion for delivering measurable results.

Key Responsibilities

• Develop and execute SEO strategies to increase organic search rankings and website traffic.

• Conduct keyword research to identify opportunities for content creation and optimization.

• Optimize existing website content, product pages, and blog posts for search engines.

• Collaborate with the content and design teams to produce SEO-friendly content.

• Monitor website performance using tools like Google Analytics, Google Search Console, and SEMrush (or similar).

• Track, report, and analyze SEO performance metrics, providing actionable insights.

• Stay current on SEO trends, search engine algorithm updates, and industry best practices.

• Assist with technical SEO improvements, including site speed, crawlability, and structured data.

Qualifications

• 2 years of proven SEO experience (in-house or agency). 

• Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).

• Experience with keyword research, on-page optimization, and link-building strategies.

• Understanding of technical SEO principles (site architecture, schema markup, redirects, etc.).

• Familiarity with Shopify or other eCommerce platforms a plus.

• Excellent written and verbal communication skills.

• Strong analytical mindset and ability to interpret data.

• Passion for the outdoors and adventure lifestyle is a big bonus!