Divisional Marketing Manager

We’re looking for a Division Marketing Manager to own and execute brand and digital marketing strategies that drive growth across two well-established home service brands in the Seattle market. This is a unique opportunity to take the lead on brand-specific marketing initiatives, manage high-impact digital campaigns, and serve as the go-to partner for local General Managers.

If you’re a seasoned marketing professional who thrives on both strategy and execution, knows how to build campaigns that generate leads, and loves working cross-functionally to bring a brand to life, we want to talk to you.

What You’ll Do

• Own brand marketing for two brands – Develop tailored marketing strategies that align with each brand’s goals, service lines, and market position.

• Drive digital growth – Lead PPC, Google Ads, GLSA, retargeting, and paid search campaigns in partnership with agency partners. Be the primary contact for digital performance.

• Be the brand expert – Understand the Seattle home services market, seasonality, competitive landscape, and consumer behavior to position each brand for growth.

• Collaborate with leadership – Partner with General Managers and cross-functional teams (operations, sales, creative) to align campaigns with business needs.

• Execute across channels – Work with internal experts and agencies to launch campaigns across digital, social, reputation, sponsorships, direct mail, radio, and more.

• Analyze and optimize – Track performance metrics, manage budgets, and provide actionable insights to drive incremental leads and revenue.

• Champion brand communication – Lead regular marketing check-ins with leadership to ensure alignment, transparency, and growth-focused initiatives.

What Makes You a Great Fit

• Digital-first mindset – You’ve built and managed PPC, paid search, and retargeting campaigns, either hands-on or in partnership with an agency.

• Brand builder – You know how to increase awareness, drive local engagement, and represent a brand consistently across multiple channels.

• Self-starter – You can work independently, juggle multiple projects, and aren’t afraid to be “scrappy” with resources when needed.

• Collaborator – You thrive in a cross-functional environment, building strong partnerships with operations and leadership teams.

• Humble & team-oriented – You leave ego at the door, and you’re motivated by growing the brand, not just personal recognition.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).

• 5 years of marketing experience with a strong track record of developing and executing successful strategies.

• 3 years of home services, retail, hospitality, or multi-site marketing preferred (HVAC, plumbing, electrical strongly desired).

• Deep knowledge of Google Ads, GLSA, PPC, and paid digital strategy.

• Experience managing vendor/agency partnerships.

• Strong analytical, budgeting, and reporting skills.

• Familiarity with ServiceTitan or similar platforms is a plus.

#CGHO

About Champions Group: 

Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning and plumbing services. With the mission to maintain long term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing and electrical products. Champions Group Holdings includes brands from across the country, including Adeedo!, ASI, Bee's Plumbing, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, JW Plumbing Heating and Air, M and M Heating, Cooling, Plumbing & Electrical, McAfee Heating and Air, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air, Service Champions, Service Wizard, Sierra Air, Swan Plumbing, Heating & Air Conditioning and Timo’s Air Conditioning & Heating. 

We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws. Additionally, we will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.   

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