Regional Director of Marketing

Overview

Champion Windows - Regional Director of Marketing, West

Location: Denver, CO or Kansas City, MO/KS strongly preferred. Highly qualified candidates located elsewhere within the Western region may also be considered. This is a hybrid/field-based role with regular market travel and onsite presence at Champion locations as needed.

Travel: Approximately 25%, including regular market visits and occasional overnight travel. Travel is expected to average about one week per month, with seasonal variation. Travel may be lighter during November–January and increase during peak business periods, particularly March–April and August–September, when up to 2–3 weeks of travel in a month may occasionally be required.

Compensation Range: $125,000–$145,000 base compensation. This range represents a good-faith estimate of the expected base salary for this position. Final base salary will be determined based on factors including, but not limited to, the candidate’s education, experience, knowledge, skills, abilities, and alignment with market data.

Job Summary

As the Regional Director of Marketing – West, you will lead marketing strategy, lead generation, and performance across Champion Windows’ Western region. You will translate company growth objectives into market-level plans that deliver the right volume and quality of leads, align marketing investment with local sales capacity, and drive measurable growth across markets and channels.

This role requires a senior, experienced marketing leader with broad, end-to-end marketing expertise across multiple channels and markets. You will operate both strategically and tactically, developing regional strategy while staying close enough to branch-level performance to identify issues, make decisions, and drive action.

You will partner closely with the VP of Marketing, regional and local Sales leaders, Inside Sales/Call Center teams, Field Marketing teams, Enterprise Marketing partners, and external agencies and vendors. Success requires strong performance and direct-response marketing expertise, disciplined use of data, sound business judgment, and the ability to align multiple stakeholders around clear priorities, decisions, and measurable results.

Responsibilities

Regional Marketing & Branch Performance

• Lead marketing and lead-generation strategy across the assigned region, translating enterprise priorities into clear regional, market, and branch-level plans aligned with growth goals, sales capacity, local market conditions, and customer needs.
• Drive performance across a multi-branch region by monitoring dashboards, media analytics, field feedback, lead trends, and local performance; identify gaps and develop targeted actions by branch, market, or channel.
• Balance broader regional strategy with the specific needs of individual branches and adjust plans as business conditions, seasonality, competitive dynamics, or sales capacity change.
  
  

Sales, Inside Sales & Cross-Functional Alignment

• Partner closely with regional and local Sales, Inside Sales/Call Center, Field Marketing, Operations, and Enterprise Marketing teams to improve performance across the full lead-to-sale funnel.
• Maintain consistent feedback loops around lead volume, lead quality, appointment performance, sales capacity, conversion, and local market needs, and use those insights to adjust marketing plans, timing, channel mix, or spend.
• Serve as a commercially focused marketing partner who communicates performance, risks, decisions, and resource needs clearly and builds alignment across a matrixed, geographically dispersed organization.
  
  

Budget, Channel & Resource Management

• Collaborate with the VP of Marketing and Enterprise Marketing leadership to establish regional goals, forecasts, budgets, and investment priorities.
• Manage significant regional marketing investment across offline, digital, and field/local channels, including television, radio, direct response, paid digital, search/SEM, lead aggregators, field/event marketing, and other lead-generation sources.
• Evaluate tradeoffs and redirect investment based on market opportunity, lead quality, sales capacity, conversion, seasonality, cost, and ROI.
• Direct and coordinate internal marketing resources, field marketing leaders, agencies, media partners, lead providers, and vendors; establish expectations, evaluate performance, and address gaps in execution, lead quality, responsiveness, compliance, or return on investment.
  
  

Performance Analysis & Optimization

• Monitor and analyze performance by region, branch, market, channel, vendor, lead source, and campaign across the full lead-to-sale funnel, including lead volume, quality, appointments, sales conversion, cost, and revenue impact.
• Translate performance data into clear recommendations and action plans for Marketing, Sales, Inside Sales, and business leaders, then measure results and continue refining plans based on outcomes.
• Share regional insights, lessons learned, and best practices to help inform broader enterprise marketing strategy and improve performance across the organization.
• Perform other related duties as assigned.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field strongly preferred; master’s degree or equivalent graduate-level business education preferred.
• Generally 10–15 years of progressive marketing experience preferred, or at least five years operating at a Director level or with comparable scope and responsibility.
• Direct home improvement industry experience is required. Candidates should have meaningful marketing leadership experience within residential home improvement or a closely comparable in-home home-services environment.
• Broad, end-to-end marketing leadership experience required, including strong knowledge of performance marketing, direct response, lead generation, and the full lead-to-sale funnel.
• Experience across multiple marketing channels required, ideally including TV, radio, direct mail, paid digital, search/SEM, lead aggregators, and field/event marketing rather than experience concentrated in a single specialty.
• Demonstrated experience managing significant marketing budgets and measurable performance across a large, multi-location or multi-market organization.
• Proven ability to drive results at the individual branch or market level while setting strategy across a broader region.
• Strong experience using performance data to evaluate lead volume, lead quality, appointments, conversion, sales capacity, cost, ROI, and revenue impact, then adjusting spend or channel mix accordingly.
• Strong cross-functional leadership experience partnering closely with Sales, Inside Sales/Call Center, Field Marketing, Operations, Enterprise Marketing, agencies, lead providers, and vendors.
• Strong communication, prioritization, analytical judgment, marketing analytics/reporting/CRM proficiency, and ability to travel approximately 25% are required.
  
  

Champion Window is an Equal Employment Opportunity Employer

If you need assistance with completing the online application due to a disability, please contact Champion Window.

Today & Every Day, CHAMPION Thanks Our Veterans! Now Hiring and Honoring Veterans. Apply today to find your next challenging career.

Also, we offer a competitive compensation package that includes medical/dental/vision/disability coverage, 401(k), flex spending account and more

#INDEC