Paid Social Specialist

We’re seeking an experienced Paid Social Specialist to take complete ownership of our client onboarding process and campaign execution. This is a hands-on role for someone who thrives on building high-performing advertising systems from the ground up and driving measurable business outcomes for clients. This position is contract but can evolve to a full time position.

We are looking for someone who can build advertising systems from scratch, troubleshoot technical tracking issues, and get excited about improving conversion rates. You think in terms of customer journeys, not just campaigns, and you know the difference between traffic that looks good in a dashboard and traffic that actually drives revenue. You’re comfortable working independently while collaborating closely with account teams, and you can explain complex strategies to clients in ways that build confidence and trust.

PRIMARY RESPONSIBILITIES:

Client Onboarding & Technical Setup:

• Own the complete onboarding process for new advertising clients from initial discovery through campaign launch

• Set up and configure conversion tracking across multiple platforms including Shopify, WooCommerce, and custom landing pages with form CTAs

• Implement tracking via Google Tag Manager and ensure accurate data flow into GA4

• Establish proper attribution models and reporting frameworks for each client (eCommerce and Lead Generation)

Campaign Strategy & Execution:

• Develop and execute full-funnel advertising strategies focused on driving qualified conversions and sales, not vanity metrics

• Lead campaign strategy across Meta Ads (primary focus), LinkedIn Ads, Google Ads, and programmatic channels

• Provide creative direction and write high-converting ad copy that aligns with brand voice and conversion goals

• Build and optimize campaigns with a deep understanding of audience targeting, bidding strategies, and platform algorithms

Performance & Optimization:

• Continuously monitor, analyze, and optimize campaigns to improve ROAS and meet client KPIs

• Conduct regular performance analysis and identify opportunities for growth and efficiency

• Stay current on platform updates, new features, and industry best practices

Collaboration & Communication:

• Partner with our account management team to ensure seamless client service delivery

• Join monthly client calls to present strategy recommendations, share insights, and discuss performance

• Translate complex data and strategies into clear, actionable insights for clients

REQUIRED QUALIFICATIONS

• Minimum 5 years of hands-on experience at a digital marketing agency

• Expert-level proficiency in Meta Ads Manager with proven track record of successful campaigns

• Hands-on experience managing Google Ads accounts (Search, Display, Shopping, YouTube)

• Working knowledge of LinkedIn Ads and programmatic advertising platforms

• Demonstrated experience setting up conversion tracking via Google Tag Manager

• Proficiency with GA4 setup, analysis, and reporting

• Experience with e-commerce platforms, specifically Shopify and WooCommerce

• Strong copywriting skills with portfolio of ad creative

• Deep understanding of conversion rate optimization and landing page best practices

WHAT SUCCESS LOOKS LIKE

• Seamless client onboarding experiences with accurate tracking from day one

• Consistent achievement of client ROAS and conversion goals

• Strong client retention driven by strategic insights and measurable results

• Proactive optimization that continually improves campaign performance